A business needs a tone of voice that’s right and personal for their brand. And when your client is within the world of high-end private jets chosen words need to resonate luxury, quality and something very special. After taking detailed notes about this client’s reach, aspirations, competitors and business needs I worked closely with them to build a working site map that highlighted all key areas. High consideration was given to their USPs and highlighting all essential services in the same benefits-rich approach.

With that finalised, and the new design theme for the website agreed, I supplied the web developer with optimised content that fitted within the site build and delivered the level of storytelling the client required. Meetings with the developer ensured 

My beginning-to-end involvement went so far as overseeing a photo shoot for the client. It was important that the range of photos taken met the page needs of the new website. All in all a wonderful job to be part of.