Rachel Baker

Rachel Baker | The Ethical Copywriter Available for work

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I love the power of words - but I think that power should be used for good. That's why I set up The Ethical Copywriter.

I love working with companies that have the vision, creativity and dedication to change the world for the better, and I want to help them succeed!

Demonstrating your brand values is key to engaging your ideal customers - you need to do that with transparency and authenticity. I can help!

And of course, you want your copy to be persuasive and help you sell more. I've got that covered too.

A bit more about me:

I am an experienced copywriter with a background in eCommerce and SEO. I spent a few years as Head of Content at an SEO agency, formulating content strategy to help companies get found through search engines, and now do this on a freelance basis. I am also a qualified German to English translator, having lived in Stuttgart and Hamburg. Over the years I have written for a large range of different industries and sectors, but my favourite companies to work with are those with a focus on ethics and sustainability.




  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • B2B
  • B2C
  • Business, finance and law
  • Consumer goods
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
  • Sport, travel and leisure
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