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Sally Fox

Middleweight Copywriter , Creative copy and tone of voice writing for sustainable and ethical businesses Available for work

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Hey, I’m Sally

I’m a copywriter specialising in web copywriting, tone of voice development, blog posts and brand stories for purpose-led businesses.

I've written for digital publications, widely-read blogs and global businesses, from national banks to ice cream brands.

⭐⭐⭐⭐⭐
"Sally is a delight to work with. She's taken a difficult topic and written some great content for our website. We loved working with her to develop our organisation's tone of voice and feel our website now reflects us and our organisation."
— Naomi Butters - ICENA

See more of my five-star reviews over on Google. https://g.page/sally-m-fox-copywriter?we

WHY HIRE ME?

🎯GROW YOUR BUSINESS
Grow your business with persuasive copy or strategic content bringing you more site traffic, better ranking and more customers.

🔊FIND YOUR VOICE
Find or maintain your brand’s personality and bring your business to life.

👀GET A FRESH PERSPECTIVE
Get a fresh pair of eyes on your product, service or website. Identify new opportunities or selling points.

⭐TELL YOUR STORY YOUR WAY
Get straightforward, friendly and on-brand copy for your website.

💪PLAY TO YOUR STRENGTHS
Tick writing off your to-do list and give yourself the time to focus on what you do best.

Let’s collaborate on content or copy that brings your business to life.

👇Read on to find out more about my services.


HIRE ME TO WRITE FOR YOU


CONTENT WRITER

✅Blog posts
✅SEO content
✅Long-form articles
✅Reviews and guides
✅Newsletters
✅Social responsibility statements
✅Press releases

Great content attracts traffic to your website and wins you more customers. We'll talk about the kind of content you want to produce and what your goals are. Then I'll do lots of research before delivering well-crafted copy that builds or maintains your brand's tone of voice.


COPYWRITER

✅Web Copy: home, about and landing pages
✅Brand stories, mission statements
✅Short-form copy: headlines, taglines, slogans
✅Packaging and product descriptions
✅Social media posts and ads
✅Email marketing
✅Style guides

If you have a product to sell or a service to promote my creative copywriting is an essential tool in your belt. Get help with structuring your ideas and uncovering the benefits of your business. Then I'll deliver clear and compelling copy that your customers can't help but click.


TONE OF VOICE DEVELOPMENT

✅Tone of voice or style guides
✅Brand stories, boilerplates, mission statements
✅Brand copy: headlines, taglines, brand naming

Tap into your brand’s unique personality and translate that into a tone of voice for consistent, memorable communication.


Check out some of my work:

https://www.sallymfox.com/portfolio

https://azneo.com/blogs/lifestyle/why-support-ethical-brands-during-a-worldwide-pandemic
https://payslip.com/cfo-heres-what-you-need-to-know-about-sustainable-finance/
https://www.sendinblue.com/blog/eco-friendly-packaging-for-ecommerce/
https://www.unsustainablemagazine.com/vanderful-an-african-adventure-for-education/



LET'S TALK

Visit my website to check out my writing. Or send me a message to have a chat.

www.sallymfox.com
sally@sallymfox.com

Contact

sally@sallymfox.com

Website

Social

    Skills
  • Advertisements
  • Brochures and leaflets
  • Content strategy
  • Digital and SEO copywriting
  • Tone of voice
    Specialisms
  • B2B
  • B2C
  • Beauty
  • Consumer goods
  • Fashion
  • Lifestyle

Portfolio

Property rental web copy

Web copy for a luxury property rental site

PG tips email campaign

Email marketing copy launching the PG tips Advent Calendar for 2020.

Dove email campaign

An email marketing campaign for Dove the skincare brand.

TRESemme haircare blog posts

Fun and informative blog posts promoting TRESemme's haircare range

Skincare web copy

Jack from Rory Skin approached me to write the web copy for his successful skincare startup. Targeting busy creatives, the copy ...

Freelance subtitler web copy

Hayley approached me to write web copy for her freelance translation, subtitling and respeaking business. She wanted to convey ...

Photography catalogue copy

Creative copy for a photography zine to accompany the photographers' work.

Creative community web copy

Nordic Workshop approached me to write their About page. An online community for Norwegian artisans to promote their creations, ...

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