Sally Fox

Middleweight Copywriter , Creative copy and tone of voice for businesses that give a damn. Available for work

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Hey, I’m Sally

I’m a copywriter helping bring your sustainable or purpose-led business to life.

For your business to succeed, you need to be saying the right words at the right time. It's not always easy.

I've helped my clients rank top 3 on Google, smash their crowdfunder target, land their first customer, land their millionth customer and sell a whole load more stuff. Business owners and marketing managers come to me because I have an eye for the words that work and an in-depth understanding of the sustainability market.

If you're ready to bring your new business to life, or level up your existing one, I'm your gal.

I write

✅Web copy: home, about and landing pages
✅Tone of voice development and style guides
✅Brand copy: taglines, brand names
✅Email marketing
✅Social responsibility statements
✅Brand stories, mission statements
✅Packaging and product descriptions
✅Blog posts

So that you can

🎯Grow your business
Increase traffic to your site and persuade them once they get there.

🔊Find your voice
Find your brand’s personality, tell your story your way and bring your business to life.

💪Play to your strengths
Tick writing off your to-do list and give yourself the time to focus on what you do best.

What my clients say:

"Sally is a delight to work with. She's taken a difficult topic and written some great content for our website. We loved working with her to develop our organisation's tone of voice and feel our website now reflects us and our organisation."
— Naomi Butters - ICENA

"Sally fairly oozes writing talent! She is easy to work with, fun and open. I happily recommend her to anyone needing the highest quality writing."
— Paul Lubitz - Holly Yashi

See more of my five-star reviews over on Google.

Drop me a message, I can't wait to write for you.

Or, if you're not quite there yet:

🖋Check out my portfolio:
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✉️Send me an email:
🐦Find me on Twitter: @sallymfoxwrites




  • Advertisements
  • Brochures and leaflets
  • Content strategy
  • Digital and SEO copywriting
  • Tone of voice
  • B2B
  • B2C
  • Beauty
  • Consumer goods
  • Fashion
  • Lifestyle


Property rental web copy

Web copy for a luxury property rental site

PG tips email campaign

Email marketing copy launching the PG tips Advent Calendar for 2020.

Dove email campaign

An email marketing campaign for Dove the skincare brand.

TRESemme haircare blog posts

Fun and informative blog posts promoting TRESemme's haircare range

Skincare web copy

Jack from Rory Skin approached me to write the web copy for his successful skincare startup. Targeting busy creatives, the copy ...

Freelance subtitler web copy

Hayley approached me to write web copy for her freelance translation, subtitling and respeaking business. She wanted to convey ...

Photography catalogue copy

Creative copy for a photography zine to accompany the photographers' work.

Creative community web copy

Nordic Workshop approached me to write their About page. An online community for Norwegian artisans to promote their creations, ...

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