Sally Fox

Middleweight Copywriter , Copywriter and brand voice strategist for businesses that give a damn (ethical, sustainable) Available for work

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Hey, I’m Sally

I'm a creative copywriter, brand voice strategist and content writer for businesses and brands that give a damn.

I help you find the words for your website, social media, emails, product packaging and beyond. The words that help you make your mark.

I work with sustainable businesses and ethical brands. Business owners and marketing managers come to me because I have an eye for the words that work and an in-depth understanding of the sustainability market.

If you're ready to bring your new business to life or give your existing one a glow-up, I'm your gal.

I write

✅Web copy: home, about and landing pages
✅Tone of voice development and style guides
✅Brand copy: taglines, brand names
✅Email marketing
✅Social responsibility statements
✅Brand stories, mission statements
✅Packaging and product descriptions
✅Blog posts

So that you can

📣Find your voice
Every business or brand has its own personality. Together we’ll find yours, express it consistently, and breathe life into your business communication.

📖Tell your story
We all love a good story. It’s what makes your brand different. Let’s elevate your products or services with relatable stories told with heart.

👀Communicate with purpose
Make every word count with strategic messaging rooted in a deep understanding of your customers, competitors and market.

🎯Grow your business
First, we get more eyes on your products or services. Then we wow them with words.

💪Play to your strengths
Spending too long creating so-so content? Get back to doing what you do best.

What my clients say:

"Sally is a delight to work with. She's taken a difficult topic and written some great content for our website. We loved working with her to develop our organisation's tone of voice and feel our website now reflects us and our organisation."
— Naomi Butters - ICENA

"Sally fairly oozes writing talent! She is easy to work with, fun and open. I happily recommend her to anyone needing the highest quality writing."
— Paul Lubitz - Holly Yashi

See more of my five-star reviews over on Google.

I split my time between Devon and Spain, making me the go-to copywriter for clients across the UK (including London) and Europe.

Drop me a message, I can't wait to write for you.

Or, if you're not quite there yet:

🖋Check out my portfolio:
📝Read my newsletter:
✉️Email me:
🐦Tweet me: @sallymfoxwrites




  • Advertisements
  • Brochures and leaflets
  • Content strategy
  • Digital and SEO copywriting
  • Tone of voice
  • B2B
  • B2C
  • Beauty
  • Brand Naming
  • Consumer goods
  • Fashion
  • Lifestyle


Property rental web copy

Web copy for a luxury property rental site

PG tips email campaign

Email marketing copy launching the PG tips Advent Calendar for 2020.

Dove email campaign

An email marketing campaign for Dove the skincare brand.

TRESemme haircare blog posts

Fun and informative blog posts promoting TRESemme's haircare range

Skincare web copy

Jack from Rory Skin approached me to write the web copy for his successful skincare startup. Targeting busy creatives, the copy ...

Freelance subtitler web copy

Hayley approached me to write web copy for her freelance translation, subtitling and respeaking business. She wanted to convey ...

Photography catalogue copy

Creative copy for a photography zine to accompany the photographers' work.

Creative community web copy

Nordic Workshop approached me to write their About page. An online community for Norwegian artisans to promote their creations, ...

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