Sally Fox

Middleweight Copywriter , Creative copy for businesses that give a damn | Get in touch for November bookings Available for work

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Hello, I'm Sally.

I'm a freelance copywriter specialising in web copy, blog posts and brand stories for sustainable businesses.

I've written freelance for digital publications, widely-read blogs and global businesses, from the National Bank of Bahrain to Unilever.

"Sally helped my team and me with copywriting for a new website re-design and I'm delighted with how the project turned out. I found her process super helpful in guiding us through understanding our brand voice and identifying what we wanted to achieve.

Her ability to simplify our goals into short, clear copy that retains the personality of our brand was terrific. I look forward to partnering with her again in the future!"

โ€” Jack Lalley, Rory Skin

๐—›๐—ผ๐˜„ ๐—ฐ๐—ฎ๐—ป ๐—œ ๐—ต๐—ฒ๐—น๐—ฝ ๐˜†๐—ผ๐˜‚

Achieve your goals

Achieve your business goals with persuasive copy or strategic content. Whether you want to attract more customers or increase brand loyalty, my writing can help.

Find your voice

Strengthen your brandโ€™s personality with a consistent tone of voice your audience will remember. If you havenโ€™t yet found your voice, Iโ€™ll help you figure it out.

A fresh perspective

Stay two steps ahead of your competition with my outsiderโ€™s perspective and fresh energy. Tap into a wealth of experience and insights Iโ€™ve gained from working with other successful businesses in your field.

Brilliant content

Rely on me as your creative content writer for articles combining thorough research with a clear and appealing tone of voice. Or call me when you need straightforward, friendly and on-brand copy for your website.

Play to your strengths

Give yourself the time to focus on what you do best. No more last-minute copy or sneaky typos undermining your professionalism.

Letโ€™s collaborate on content or copy that helps your business reach its fullest potential.

๐—–๐—ผ๐—ป๐˜๐—ฒ๐—ป๐˜ ๐—ช๐—ฟ๐—ถ๐˜๐—ฒ๐—ฟ

โ€ขBlog posts
โ€ขSEO articles
โ€ขLong-form content
โ€ขCorporate responsibility documents

Commission blog posts and SEO articles that strengthen your relationship with your customers and help them find you on Google. As your creative content writer, Iโ€™ll deliver intellect and style in spades.


โ€ขShort-form copy
โ€ขSEO web copy
โ€ขHomepages and About pages
โ€ขBrand stories, mission statements
โ€ขLanding pages
โ€ขProduct descriptions
โ€ขSocial media copy
โ€ขEmail marketing

Tell your story, promote your product, or cultivate your community with my copywriting for websites. Short or long-form, I take a strategic and creative approach to captivating your digital customers.

๐—Ÿ๐—ฒ๐˜'๐˜€ ๐˜๐—ฎ๐—น๐—ธ

Visit my website to check out my writing, or send me a message for a custom quote.

๐˜€๐—ฎ๐—น๐—น๐˜†@๐˜€๐—ฎ๐—น๐—น๐˜†๐—บ๐—ณ๐—ผ๐˜….๐—ฐ๐—ผ๐—บ | ๐—ฆ๐—ธ๐˜†๐—ฝ๐—ฒ: ๐—ฆ๐—ฎ๐—น๐—น๐˜†๐—บ๐—ผ๐—ถ๐—ฟ๐—ฎ๐—ณ๐—ผ๐˜…๐Ÿญ





  • Brochures and leaflets
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • White Papers
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Consumer goods
  • Fashion
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Sport, travel and leisure


Rory Skin

Jack from Rory Skin approached me to write the web copy for his successful skincare startup. Targeting busy creatives, the copy ...

Third Place

Creative copy for a photography zine to accompany the photographers' work.

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