I'm a copywriter and co-founder (with Ben Locker) of the Professional Copywriters' Network.
I began my career in publishing, went freelance in 2005 and formed ABC Copywriting two years later.
I work with clients from sole traders and startups right through to blue-chips and multinationals. I also work with many creative, digital and PR agencies and offer professional editorial support to academics.
I've worked on slogans, websites, product brochures, online movies, articles, sales letters and emails, press releases, presentations, case studies, company profiles, books and academic papers.
My skills include writing, planning and structuring, editing and rewriting, improving or altering tone of voice, developing creative concepts, interviewing and working with non-native English speakers.
I have authored an e-book, Copywriting Masterclass, blog regularly at my website and guest blog for Econsultancy, the leading digital marketing website.
Contact details
- Brochures and leaflets
- Copy-editing
- Digital and SEO copywriting
- Technical
- Tone of voice
Skills
- B2B
- Business, finance and law
Specialisms
Qualifications & Awards
Four GCE A-levelsBA (Hons) English Literature
Portfolio

UEA Working Life brochure
The University of East Anglia wanted a brochure to encourage ambitious academics and executives to join the staff by explaining ...

Katie Christoffers brand story
Katie is an expert chocolatier who hand-makes artisan chocolates using the finest couvertures and a range of exotic ...

Larking Gowen corporate website
Larking Gowen is one of East Anglia’s leading accountancy firms, serving hundreds of business and private clients throughout ...

Jeyes UK corporate website
Jeyes UK wanted a new corporate website to reflect their updated brand proposition: a modern, relevant consumer brand with a wide ...

Suki Shufu website
Suki Shufu is a premium range of activewear and accessories for yoga and fitness. The company wanted a set of short, appealing ...

Prudential annuity emails
Prudential plc is one of the UK’s leading providers of pensions, annuities, investments and insurance. They asked to help ...

Fuji Z30 microsite
Digital agency Cluster needed condensed, accessible text for a microsite promoting FujiFilm’s Z30 camera, primarily to young ...

Purelosophy website
Purelosophy is a range of three functional drinks made with all-natural ingredients and sold through high-end hotels and ...

Alderney brochure
Alderney is a tiny, beautiful and peaceful island in the English Channel that is popular with mature independent travellers. The ...
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