I'm an experienced writer, editor and author with a background in non-fiction publishing and strengths in B2B copy and editing for academics in strategy and management. I don't use AI.
About
I'm a copywriter, editor, author and original co-founder of ProCopywriters.
I began my career in publishing, went freelance in 2005 and formed ABC Copywriting two years later.
I work with clients from sole traders and startups right through to blue-chips and multinationals. I also work with many creative, digital and PR agencies and offer professional editorial support to academics.
I've worked on slogans, websites, product brochures, online movies, articles, sales letters and emails, press releases, presentations, case studies, company profiles, books and academic papers.
My skills include writing, planning and structuring, editing and rewriting, improving or altering tone of voice, developing creative concepts, interviewing and working with non-native English speakers.
I've written five books, including 'Copywriting Made Simple' and 'How to Write Clearly'.
I don't use AI for any aspect of my work. To find out why, see the 'No AI Policy' on my site or check out my book 'AI Can't Write, But You Can'.
Portfolio
Alderney brochure
Alderney is a tiny, beautiful and peaceful island in the English Channel that is popular with mature independent travellers. The States of Alderney wanted to create…
Jeyes UK corporate website
Jeyes UK wanted a new corporate website to reflect their updated brand proposition: a modern, relevant consumer brand with a wide range of products for ‘cleaning…
Suki Shufu website
Suki Shufu is a premium range of activewear and accessories for yoga and fitness. The company wanted a set of short, appealing lines to introduce key…
Prudential annuity emails
Prudential plc is one of the UK’s leading providers of pensions, annuities, investments and insurance. They asked to help develop a series of follow-up emails to…
Fuji Z30 microsite
Digital agency Cluster needed condensed, accessible text for a microsite promoting FujiFilm’s Z30 camera, primarily to young female consumers. The highly condensed copy had to convey…
Purelosophy website
Purelosophy is a range of three functional drinks made with all-natural ingredients and sold through high-end hotels and retailers. We were commissioned to redevelop the content…
UEA Working Life brochure
The University of East Anglia wanted a brochure to encourage ambitious academics and executives to join the staff by explaining the many plus points of the…
Katie Christoffers brand story
Katie is an expert chocolatier who hand-makes artisan chocolates using the finest couvertures and a range of exotic ingredients. She wanted a story that would explain…
Larking Gowen corporate website
Larking Gowen is one of East Anglia’s leading accountancy firms, serving hundreds of business and private clients throughout the region. We wrote all the content for…