Want to break into advertising?
Well, the good news is that the advertising world is changing, with lots of small, independent agencies earning a reputation for their great work.
So as an aspiring copywriter you have lots of opportunities, both with the big traditional agencies, and with smaller startups.
Here are a few ideas to help you develop your copywriting skills and get started in the advertising world.
An advertising education is obviously a good thing to have.
But it’s not the only way to get into advertising. You might gain experience on the job instead, or through work in a related field.
You can take steps to make yourself more employable:
Agencies welcome book crits (portfolio reviews), so it’s worth contacting agencies once you have a clear idea of what they do. Often Creative Directors will give actionable feedback and may invite you back in for further review.
These websites can help you find a creative partner:
A few classic books on advertising:
Thanks to Vikki Ross for providing the information on this page.