help and advice
Get into Advertising
Want to break into advertising? Well, the good news is that the advertising world is changing, with lots of small, independent agencies earning a reputation for their great work. So as an aspiring copywriter you have lots of opportunities, both with the big traditional agencies, and with smaller startups.
An advertising education is obviously a good thing to have.
But it’s not the only way to get into advertising. You might gain experience on the job instead, or through work in a related field.
Make yourself appealing to agencies
You can take steps to make yourself more employable:
- Know the industry. Follow ad industry news. Learn who is doing what. (See resources below)
- Show your passion for communicating, convincing and converting
- Demonstrate your creativity in other ways. Side-projects and creative pursuits prove that you love to create
- Customise your portfolio to the agency you’re talking to. Make it relevant to your audience
Agencies welcome book crits (portfolio reviews), so it’s worth contacting agencies once you have a clear idea of what they do. Often Creative Directors will give actionable feedback and may invite you back in for further review.
Find a creative partner
These websites can help you find a creative partner:
A few classic books on advertising:
- Hey Whipple, Squeeze This: The Classic Guide to Creating Great Ads – Luke Sullivan, Edward Boches
- How to: Write Better Copy – Steve Harrison
- Read Me: 10 Lessons for Writing Great Copy – Roger Horberry, Gyles Lingwood
Thanks to Vikki Ross for providing the information on this page.