July 2020
Content Strategy: an Introduction
Tim Fidgeon presents an introduction to content strategy. According to Kristina Halvorson (a pioneer in the profession) "Content strategy guides the creation, delivery, and governance of useful, usable content."
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Shoptalk: Content Strategy
Join Leif and Al as they discuss content strategy. You might have questions about how to develop a content strategy, how to use one, or why they can be important when running a business. Whether you want to contribute, ask questions, or just listen, you're invited to an informal peer-support group for all kinds of commercial writers.
Find out more »Freelancing Surgery with Sarah Townsend
Join Sarah Townsend for an interactive Q&A focused on freelancing. Sarah has just published 'Survival Skills for Freelancers' so please bring along your questions and we'll challenge Sarah to come up with some answers (and also ask the crowd for their own solutions).
Find out more »August 2020
How do people read online?
Tim Fidgeon explores the research into how people read online. This session was previously delivered in 2019. For members of ProCopywriters only.
Find out more »September 2020
Copywriting Conference 2020
New lower ticket price, additional speakers, fringe events, and an optional day of pre-conference training. Our seventh annual conference dedicated to words that sell.
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Freelance Success Strategies
Jackie Barrie has been freelancing for about 20 years, and she wants to share her tips for building a successful copywriting business.
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Create a Content Strategy
Book this training day to explore how to build and deploy an effective content strategy.
Find out more »Social media strategy best practices
Tim Fidgeon presents a 40 minute session on social media strategy best practices - with 20 minutes for Q&A. For ProCopywriters members only. You will need to register and use both the GoToWebinar access code and your ProCopywriters password (from your dashboard) to join this session.
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Persuasion: Practical Insights and Ideas
A day-long training session with consultant and trainer Tim Fidgeon - part of the 2020 Copywriting Conference.
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Copywriting for Beginners
Book this training day to get a thorough introduction to the principles of effective copywriting.
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Blogging to be Read
Book this training day to develop your blogging skills with Jo Watson.
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10 Components of an Email Done Right
Book this training session to spend a day learning how to craft effective emails with Samar Owais.
Find out more »Book report: Predictably Irrational by Dan Arely
Join the ProCopywriters book club (reading is optional) as we review Predictably Irrational. You will need to register and use both the access code from GoToWebinar and find the password in your ProCopywriters dashboard.
Find out more »October 2020
Content Design
Book this one-day training session to learn about content design from Sarah Richards, who coined the term in the early days of GOV.UK, where she led the award-winning content team redesigning the UK government website.
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Mastering Tone of Voice
Book this training session to learn how to develop distinctive tones of voice for your clients.
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