It’s easy to poke fun at copywriting clichés. But the story of ‘solution’ shows how such words get established – and why it’s so hard to dislodge them.
TAG » dis-integration
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The story of ‘solution’
20 July 2012 by Tom AlbrightonCategory: Blog, Copywriting critiquesTags: dis-integration, downsizing, flexible, Kaizen, lean thinking, partnership, proactive, restructuring, solution | Comments (10)