I am a creative, practical copywriter with over 15 years’ experience of working with words.
I began my career in publishing before moving on to a small design studio. I went freelance in 2005 and formed ABC Copywriting two years later.
I work with clients from sole traders and startups right through to blue-chips and multinationals.
My client list includes Access Prepaid, Universal Music Group, Prudential, Jeyes UK, UBM International, Dorling Kindersley, HSBC, London Business School, Lundbeck UK, Emhart Glass, University of East Anglia and many others.
I also work with many creative, digital and PR agencies and offer professional editorial support to academics.
In addition to UK customers, I also serve clients in the US, France, Germany, Italy, the Netherlands, Belgium, Switzerland, Cyprus, Russia, Israel, El Salvador and Singapore.
I’ve worked on media including slogans, websites, product brochures, online movies, articles, sales letters and emails, press releases, presentations, case studies, company profiles, books and academic papers.
My skills include writing, planning and structuring, editing and rewriting, improving or altering tone of voice, developing creative concepts, interviewing and working with non-native English speakers.
I can integrate my work with digital disciplines such as SEO, web/mobile development, ecommerce, blogging and social media, as well as more traditional areas such as graphic design, print and publishing.
I have authored an e-book, Copywriting Masterclass, and blog regularly at my website (www.abccopywriting.com). I also guest blog for Econsultancy, the leading digital marketing website.
I am also the co-founder of the Professional Copywriters’ Network, a members’ organisation dedicated to enhancing the profile of copywriting as a profession.