Member Spotlight

28 Jun 2012

Mike Reed

“It’s getting better for writers generally, especially in the design and branding field. The value of words is appreciated much more than it was 10 years ago. Tone of voice has become a proper discipline, and writers are regarded with much greater respect than they used to be…”

14 Jun 2012

Dee Blick, FCIM

“Don’t be afraid to learn from writers that are better than you. Park your ego. I have got to where I am today (sitting on the settee dictating this interview) simply by learning from writers that are infinitely more talented than I am. The desire to learn combined with the mastery of powerful techniques can take you far.”

Sarah Turner
13 Jun 2012

Sarah Turner

“When I’m about to start a new project, I think about it all the time. In fact, some of my best lines are written in the shower or when I’m out running. I really immerse myself in the product, service and company. You have to live and breathe it to write about it.”

13 Jun 2012

Bill Hilton

“The ability to string a sentence together is not a copywriter’s most important skill. The number one thing is understanding your audience and seeing things from their point of view.”

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