Karen Bright

About

Looking for the right words to connect with your ideal clients? Then I can help.

As an experienced copywriter, I love turning complex messages into clear, compelling content that generates more leads and sales for my clients.

Clients come to me for everything from website makeovers to blog posts that actually get read and email campaigns that drive sales.

I specialise in B2B writing for companies across a wide range of sectors, from technology to training, healthcare, and professional services. You name it, I've written about it.

But wait, there's more! As a qualified social media strategist, I can also take the headache out of managing your LinkedIn, X/Twitter, Facebook, and Instagram presence. Need to outsource the lot? I've got you covered. Rather do it yourself? I'll train you and your team to become social media savvy.

I work with amazing clients all across the UK, from London to the West Midlands, and everywhere in between.

Here are just a few of the results I've delivered:

I've helped a university client increase their blog readership from 9k to 67k. I've helped a medico-legal company get 500 downloads from an e-book in 24 hours. I've grown social media accounts from tiny numbers to thousands. I've helped a healthcare training company expand sales from 3-140 countries worldwide.

And I'd love to help you get the same results for your business.

Ready to make your marketing work harder for your business? Check out my work: www.brightwords.co.uk

You can also book a call with me here: https://calendly.com/karen-bright-copywriter/one-to-one-discovery-call

Portfolio

See their full portfolio

Email marketing for The Charity for Civil Servants

We have provided regular copywriting and editing services for this fantastic national charity, which provides support for public workers in times of extreme hardship, ranging from mental health advice through to financial help. As part of this collaboration, we've produced content for fundraising brochures, posters, leaflets weekly emails to staff. As an example, we developed the creative concepts for a 'superhero' campaign designed to support skills swapping amongst civil servants. It was great fun producing characters such as 'The Cake Crusader' and 'Professor X-cel', as well as putting together all the related marketing collateral.

Charities

Website copy

Website content for Angela Pryce, a world-leading tea expert

Angela was looking to completely overhaul her website and bring her tea services and training courses to new customers and markets around the globe. Working closely with Angela and her graphic designer, I produced concise, engaging copy that reflected the quirky and fun visual style of the new site. I completed the project to extremely tight deadlines, going well above and beyond the original brief to advise on the overall layout, navigation and user experience. My client was delighted with the results.

Consumer goods