Kathy Sharpe MCIPR
ProFreelance copywriter for the education sector and organisations striving for positive social impact.
About
Sharpe Communications offers freelance copywriting and communication consultancy, specialising in the education and skills sector. I also work with organisations striving for positive social impact - from charities and not-for-profits to combined authorities and arts institutions.
I have worked in marketing communications for 20+ years and am passionate about helping organisations which focus on positive social change. I specialise in education copywriting, awards bids, proofreading, editing, public relations, and crisis/change planning.
Graduating from the University of Birmingham in 2000 with an MPhil research degree, I worked in the PR and Marketing Departments of a range of charity and public-sector organisations from the Federation of British Artists to King's College London.
In past roles, I had responsibility for corporate communications, working alongside Human Resources, Senior Management, and Support Services teams. I promoted the work of individual faculties, business projects, and enterprise start-up companies, most recently leading a communications team in the further education sector.
I have lots of experience in the field of corporate communications (internal and external), change planning, and have written text for annual reports, prospectuses, and promotional brochures, alongside creating copy for smaller publications, social media, and websites. I also delivered seminars at national education conferences such as the Association of Colleges (AoC) annual event and given communications training to marketing teams.
I launched my copywriting business nine years ago and now primarily work with clients in the further/higher education and skills sectors. These include colleges, universities, local and combined authorities, charities, and skills not-for-profits.
Projects include prospectus text, editing and proofreading reports, press release writing and distribution, and awards bids for colleges and other institutions, including a PRWeek ‘Decade of Achievement’ Award for Internal Communications, a national Planning Award, and an International Downtown Association (IDA) Excellence Award, collected in Texas, USA, by LeedsBID.
Please get in touch to discuss where I can enhance your existing work.
Portfolio
Ascola Ltd website
Ascolta Ltd provides executive consultancy support for education and business sectors, helping to secure growth in times of significant change. With experience in both government-funding bodies and sizeable further…
Planning Awards Bid 2018
In March 2018, the awards bid written for LeedsBID/East Street Arts for the national Planning Awards was announced as a finalist. The application was shortlisted for…
Welcome to Leeds
The new Welcome to Leeds website (managed by LeedsBID) was launched in January 2018 profiling the best of the city, from what's on information to features…
#ChristmasInLeeds
Recent work has included writing copy for sections of the 'Christmas in Leeds' website. #ChristmasInLeeds is a LeedsBID project designed to guide people around Leeds city…
CIM Awards Bid
I was asked to research and write a public-sector category bid for the Chartered Institute of Marketing (CIM) Marketing Excellence Awards 2018. The award focussed on…
Copywriting Training
A Further Education Marketing Department recently asked for some copywriting training to be delivered as part of their staff development programme. The session needed to be…
