About
My name is Katie Thompson and I run Katie Lingo, which provides copywriting and content marketing services. I work with digital marketing agencies, SMEs and students. I trained with the National Council for the Training of Journalists and have experience on "both sides" of PR - pitching and writing. In 2020, I completed my Chartered Institute of Marketing Level 6 Diploma. I also have many years' experience in digital marketing agencies, so I can help with SEO, PPC, CRO and email marketing.
Portfolio
Right on time: nailing your content plan with audiences, channels and purpose
This post was written for Collective Content, looking at how to plan a content strategy.
YoCo: a new development where community comes first.
This was a piece for York Council, advertising a new urban development.
The video revolution: how tech is reshaping the video landscape
This was a guest post for Wooshi, discussing the changing face of video marketing.
From smart parking to delay prediction: how technology is shaping the way we travel
This was a blog post for Netsells, discussing how travel tech is changing.
Re-defining creativity: getting creative in a digital age
This was a guest post for Wooshi, discussing creativity in the digital age.
The Uber fallacy: challenging the precedence of a two-sided marketplace
This interview with Fergus Dyer-Smith, written for Raconteur, looks at the growth of two-sided marketplaces.
What Google’s update means for law firms
This piece for digital marketing agency Legmark looks at the latest Google page experience update.
Overcoming adversity: CTSI Heroes praised at landmark virtual awards
This piece for the Chartered Institute of Trading Standards appeared in their print magazine, focusing on the 2020 CTSI Heroes Awards.
What is experiential learning?
This exploration of experiential learning was written for Muzo, a supplier of flexible furniture for educational environments.
Learning hubs: changing the face of 21st Century education
This article looks at the new face of experiential learning: Learnlife, a learning hub based in Barcelona. It was written for my client, Muzo, a classroom…
What’s next for Netflix?
As part of an ongoing blogging retainer with my client, SONA, I produced a piece looking at the future of Netflix and home entertainment in general.
Five cultural misunderstandings to know before launching in Japan
As part of a research project for a data insights company, I looked into historical cases of brands moving into Japan.