Lucy Fletcher

Junior Copywriter , Lucy Fletcher: Copywriter & Translator Available for work

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Are you looking for someone to write a website, web page, blog post, brochure or something else for you?

Then, hello!

I'm Lucy, a freelance copywriter based in the lovely market town of Malton in North Yorkshire. I recently swapped city life in Edinburgh for the country - but you can ask me about that another time.

I've worked with companies like TUI Destination Experiences, Celestyal Cruises, Citalia, Hotelbeds Group and Much Better Adventures to write landing pages, SEO copy, online destination guides and tour itineraries. And I've been doing this for over four years, both in-house and freelance.

I used to work for a property investment and development company back in the day. So I still enjoy writing property websites, online portfolios and brochures that explain things simply while building a stand-out personality.

Also, so you know, I work by a few rules (for me, that is):

- I'll never send something I'm not happy with. If you hire me, I'll dedicate the right amount of time to your project (researching, writing and fine tuning) as I don't try to juggle lots of things at the same time.
- Once we set a deadline, I'll always keep it. I won't leave you hanging or having to chase me for an update.
- You can rely on me to create copy that's considered, researched, engaging and on-brief.

A few recent projects include:

Monthly editorials and advertorials for the Handy Mag
Case studies for Ros Jones, Business Coach
Destination guides for Citalia
Destination landing pages for Much Better Adventures
Monthly blog posts for Ananda Holidays
Online tour descriptions for TUI Destination Services

--- Some feedback ---

"And as well as her writing, Lucy has exceeded our expectations in every sense."
- Alvaro Reynolds, TUI Destination Services.

“I’m so glad I found Lucy when I did! I needed someone to help with website copy for a luxury cruise liner and Lucy was absolutely perfect for the job. She was incredibly skilled in evoking powerful emotion and painting a once-in-a-lifetime experience with her words. I knew that when Lucy delivered her work (sometimes even before the deadline!) I wouldn’t need to spend too much time — if any at all — editing her work. It’s such a joy to work with a competent and professional writer like Lucy and I can’t wait to work with her again!”
— Maria Carras, CEO at Maria Carras Creative Copywriting

“Lucy made the design of my company website an absolute breeze. The finished article has exceeded my expectations and was completed on time and budget.”
— Alasdair McCaig, Glencorse Estates

You can read more testimonials on my website


Or get in touch for an informal chat about what you need.


North Yorkshire

  • Brochures and Leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO Copywriting
  • Product Descriptions
  • Tone of Voice
  • B2B
  • B2C
  • Consumer Goods
  • Lifestyle
  • Property and interiors
  • Sport, travel and leisure
Qualifications & Awards
Diploma in Copywriting, Blackford Centre for Copywriting

Diploma in Copywriting Level 4, ABC Awards

MA (Honours) in Spanish, University of Edinburgh


Tour descriptions + destination guides for Hotelbeds ...

I researched, wrote and published over 500 web tour and activity descriptions as well as destination guides for Hotelbeds Group, ...

Print and online investment brochures for Scarborough ...

As part of the in-house marketing team, I edited and wrote property-related brochures, websites and leaflets. Projects ...

Website + brochure copy-editing for CQTC Group

This was a long-term project (1 year) that involved revising and re-writing web copy, brochures, social media posts and speeches ...

Web tour descriptions + TOV adaptation for TUI ...

To research, write and implement a new tone of voice for tour descriptions published on TUI Destination Services' new website. ...

Website for Eco IPS

Eco IPS were re-branding and re-focusing their business so they brought me on board to write an entire new website for them. I ...

Website for Glencorse Estates

This client needed an entire website from scratch. I wrote the copy and designed the pages using Squarespace. They are a ...

Winner of The Telegraph’s ‘Just ...

Okay, so not technically a freelance writing project, but I thought I'd throw this one into the mix. I was lucky enough to win ...

Website for The Lighthouse co-working space

The Lighthouse in North Berwick commissioned me to write and design their website for a brand new co-working space opening later ...

Web copy + destination guides for Celestyal Cruises

Celestyal Cruises are a cruise company specialising in Greek Island and Caribbean cruises. They were under-going a re-vamp of ...

Online destination guides & trip descriptions for ...

Long-term collaboration with Much Better Adventures, a company who specialise in adventures and activities with local hosts ...

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