Lucy Fletcher

Junior Copywriter , Lucy Fletcher: Copywriter & Translator Available for work

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Did you set up a blog back in January 2013 (we all have good intentions at the start of the year) and last post in November 2013? It’s a familiar story. And I prey on people like you. Kidding. Well, sort of.

Are you looking down at some scribbles you want to turn into your about page? I’ll write it for you.

Ideas for blog posts, but no time to do them? I’ll write those. Consider it ticked off your list.

Need a whole website, but don’t know where to start? Then let’s do this!

*Some* people find writing for their business a chore, but I’m a bit weird in the sense that I relish every writing project I work on. There’s nothing more exciting than the moment I’ve printed off a brief, it’s sitting there clean and crisp, and I get down to work. On a side note, I’ve been known to fill A3 notebooks with ideas – but fear not, I’ll condense them down into a polished, finished article just for you.

And that’s what goes into a great piece of copywriting. Yes, I could write 500 words an hour, but if you want something that considers your audience, taps into knowledge, uses your best assets and persuades people to click on your website, then I'm all ears.

I like writing that’s all about personality. Writing that tells a story, and writing that makes people read all the way through. It's something many people don’t have time for – and quite frankly don’t always want to do on their commute home, tired eyed and wondering what to cook for dinner…yet again.

I can keep your blog up to date (I offer monthly packages – more info on my website, and make it SEO friendly so people actually read it. I write websites from scratch or I can use existing content to refresh your about page or home page. I can also help with brochures and newsletters.

I’ve worked extensively in the tourism and travel industry. In fact, my career as a copywriter started with Hotelbeds Group, and I’ve gone on to collaborate with TUI Destination Services, Citalia and Much Better Adventures on a freelance basis. Having said that, my journey towards being a copywriter wasn’t all smooth sailing – I worked with a walking tour company in Edinburgh, as a property manager, translation project manager and there’s even a stint as a carer for the elderly in there somewhere.

But now, I’m a full-time freelance copywriter. And I’d love to help you put your thoughts into words.

Some recent projects include:
Monthly editorials and advertorials for the Handy Mag
Case studies for Ros Jones, Business Coach
Destination guides for Citalia
Destination landing pages for Much Better Adventures
Monthly blog posts for Ananda Holidays
Online tour descriptions for TUI Destination Services


“I’m so glad I found Lucy when I did! I needed someone to help with website copy for a luxury cruise liner and Lucy was absolutely perfect for the job. She was incredibly skilled in evoking powerful emotion and painting a once-in-a-lifetime experience with her words. I knew that when Lucy delivered her work (sometimes even before the deadline!) I wouldn’t need to spend too much time — if any at all — editing her work. It’s such a joy to work with a competent and professional writer like Lucy and I can’t wait to work with her again!”
— Maria Carras, CEO at Maria Carras Creative Copywriting

“Lucy made the design of my company website an absolute breeze. The finished article has exceeded my expectations and was completed on time and budget.”
— Alasdair McCaig, Glencorse Estates

You can find more testimonials and information on my website -->

Or get in touch using the form below.


North Yorkshire

  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Consumer goods
  • Lifestyle
  • Property and interiors
  • Sport, travel and leisure
Qualifications & Awards
Diploma in Copywriting, Blackford Centre for Copywriting

Diploma in Copywriting Level 4, ABC Awards

MA (Honours) in Spanish, University of Edinburgh


Tour descriptions + destination guides for Hotelbeds ...

I researched, wrote and published over 500 web tour and activity descriptions as well as destination guides for Hotelbeds Group, ...

Print and online investment brochures for Scarborough ...

As part of the in-house marketing team, I edited and wrote property-related brochures, websites and leaflets. Projects ...

Website + brochure copy-editing for CQTC Group

This was a long-term project (1 year) that involved revising and re-writing web copy, brochures, social media posts and speeches ...

Web tour descriptions + TOV adaptation for TUI ...

To research, write and implement a new tone of voice for tour descriptions published on TUI Destination Services' new website. ...

Website for Eco IPS

Eco IPS were re-branding and re-focusing their business so they brought me on board to write an entire new website for them. I ...

Website for Glencorse Estates

This client needed an entire website from scratch. I wrote the copy and designed the pages using Squarespace. They are a ...

Winner of The Telegraph’s ‘Just ...

Okay, so not technically a freelance writing project, but I thought I'd throw this one into the mix. I was lucky enough to win ...

Website for The Lighthouse co-working space

The Lighthouse in North Berwick commissioned me to write and design their website for a brand new co-working space opening later ...

Web copy + destination guides for Celestyal Cruises

Celestyal Cruises are a cruise company specialising in Greek Island and Caribbean cruises. They were under-going a re-vamp of ...

Online destination guides & trip descriptions for ...

Long-term collaboration with Much Better Adventures, a company who specialise in adventures and activities with local hosts ...

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