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Lucy Fletcher

Middleweight Copywriter , Lucy Fletcher: Copywriter & Translator Available for work

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My copywriting career started as a bit of a fluke. I was one of two candidates interviewed for an English content executive job for Hotelbeds Group in Majorca, and being the only native English speaker, funnily enough, the job was mine. And as they say, the rest is history.

I worked there for over a year, and since moving back to the UK in 2016 (first to Edinburgh, now in Malton, North Yorkshire) I’ve been working as a freelance copywriter for travel, lifestyle and property companies.
What’s more, being fluent in Spanish, I can transcreate content from Spanish to English – an area I’m always keen to work more in.

I write websites, web pages, brochures, blog posts and newsletters on either a long-term or one-off basis. I pride myself on building long-lasting relationships with clients and will always work with you in a friendly and respectful way.

Some recent projects I’ve done include:
- Monthly editorials and advertorials for the Handy Mag
- A new website for Thompson Architecture
- Case studies for Ros Jones, Business Coach
- About page for Hare & Wilde interior shop
- Online tour descriptions for TUI Destination Services

“I’m so glad I found Lucy when I did! I needed someone to help with website copy for a luxury cruise liner and Lucy was absolutely perfect for the job. She was incredibly skilled in evoking powerful emotion and painting a once-in-a-lifetime experience with her words. I knew that when Lucy delivered her work (sometimes even before the deadline!) I wouldn’t need to spend too much time — if any at all — editing her work. It’s such a joy to work with a competent and professional writer like Lucy and I can’t wait to work with her again!”
— Maria Carras, CEO at Maria Carras Creative Copywriting

“Lucy made the design of my company website an absolute breeze. The finished article has exceeded my expectations and was completed on time and budget.”
— Alasdair McCaig, Glencorse Estates

You can find more testimonials and information on my website --> www.lucythecopywriter.com <-- or feel free to email me at hello@lucythecopywriter.com

Contact

Malton/York
North Yorkshire

07900425125
    Skills
  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
    Specialisms
  • B2B
  • B2C
  • Consumer goods
  • Lifestyle
  • Property and interiors
  • Sport, travel and leisure
Qualifications & Awards
Diploma in Copywriting, Blackford Centre for Copywriting

Diploma in Copywriting Level 4, ABC Awards

MA (Honours) in Spanish, University of Edinburgh

Portfolio

Tour descriptions + destination guides for Hotelbeds ...

I researched, wrote and published over 500 web tour and activity descriptions as well as destination guides for Hotelbeds Group, ...

Print and online investment brochures for Scarborough ...

As part of the in-house marketing team, I edited and wrote property-related brochures, websites and leaflets. Projects ...

Website + brochure copy-editing for CQTC Group

This was a long-term project (1 year) that involved revising and re-writing web copy, brochures, social media posts and speeches ...

Web tour descriptions + TOV adaptation for TUI ...

To research, write and implement a new tone of voice for tour descriptions published on TUI Destination Services' new website. ...

Website for Eco IPS

Eco IPS were re-branding and re-focusing their business so they brought me on board to write an entire new website for them. I ...

Website for Glencorse Estates

This client needed an entire website from scratch. I wrote the copy and designed the pages using Squarespace. They are a ...

Winner of The Telegraph’s ‘Just ...

Okay, so not technically a freelance writing project, but I thought I'd throw this one into the mix. I was lucky enough to win ...

Website for The Lighthouse co-working space

The Lighthouse in North Berwick commissioned me to write and design their website for a brand new co-working space opening later ...

Web copy + destination guides for Celestyal Cruises

Celestyal Cruises are a cruise company specialising in Greek Island and Caribbean cruises. They were under-going a re-vamp of ...

Online destination guides & trip descriptions for ...

Long-term collaboration with Much Better Adventures, a company who specialise in adventures and activities with local hosts ...

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