Lucy Fletcher

Middleweight Copywriter , Lucy Fletcher: Copywriter & Translator Available for work

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Did you set up a blog back in January 2013 (we all have good intentions at the start of the year) and last post in November 2013? It’s a familiar story.

Or are you looking down at some scribbles for an about page? Ideas - or no ideas - for blog posts, but no time? Need a whole website, but don’t know where to start? I’ll write those. Consider it ticked off your list.

I’ve worked extensively in the tourism and travel industry. In fact, my career as a copywriter started with Hotelbeds Group in Majorca, and I’ve gone on to collaborate with TUI Destination Services, Citalia and Much Better Adventures on a freelance basis. I'm fluent in Spanish too, so I often work with Spanish companies to create new content or transcreate their existing copy for the English market.

And since relocating to Malton, North Yorkshire I've enjoyed working with local businesses and entrepreneurs to create content for them, be it a website, case studies and even editorials.

I’d love to help you put your thoughts into words too.

Some recent projects include:
- Monthly editorials and advertorials for the Handy Mag
- A new website for Thompson Architecture
- Case studies for Ros Jones, Business Coach
- Destination guides for Citalia
- Destination landing pages for Much Better Adventures
- Online tour descriptions for TUI Destination Services


“I’m so glad I found Lucy when I did! I needed someone to help with website copy for a luxury cruise liner and Lucy was absolutely perfect for the job. She was incredibly skilled in evoking powerful emotion and painting a once-in-a-lifetime experience with her words. I knew that when Lucy delivered her work (sometimes even before the deadline!) I wouldn’t need to spend too much time — if any at all — editing her work. It’s such a joy to work with a competent and professional writer like Lucy and I can’t wait to work with her again!”
— Maria Carras, CEO at Maria Carras Creative Copywriting

“Lucy made the design of my company website an absolute breeze. The finished article has exceeded my expectations and was completed on time and budget.”
— Alasdair McCaig, Glencorse Estates

You can find more testimonials and information on my website --> <-- or feel free to email me at


North Yorkshire

  • Brochures and leaflets
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Consumer goods
  • Lifestyle
  • Property and interiors
  • Sport, travel and leisure
Qualifications & Awards
Diploma in Copywriting, Blackford Centre for Copywriting

Diploma in Copywriting Level 4, ABC Awards

MA (Honours) in Spanish, University of Edinburgh


Tour descriptions + destination guides for Hotelbeds ...

I researched, wrote and published over 500 web tour and activity descriptions as well as destination guides for Hotelbeds Group, ...

Print and online investment brochures for Scarborough ...

As part of the in-house marketing team, I edited and wrote property-related brochures, websites and leaflets. Projects ...

Website + brochure copy-editing for CQTC Group

This was a long-term project (1 year) that involved revising and re-writing web copy, brochures, social media posts and speeches ...

Web tour descriptions + TOV adaptation for TUI ...

To research, write and implement a new tone of voice for tour descriptions published on TUI Destination Services' new website. ...

Website for Eco IPS

Eco IPS were re-branding and re-focusing their business so they brought me on board to write an entire new website for them. I ...

Website for Glencorse Estates

This client needed an entire website from scratch. I wrote the copy and designed the pages using Squarespace. They are a ...

Winner of The Telegraph’s ‘Just ...

Okay, so not technically a freelance writing project, but I thought I'd throw this one into the mix. I was lucky enough to win ...

Website for The Lighthouse co-working space

The Lighthouse in North Berwick commissioned me to write and design their website for a brand new co-working space opening later ...

Web copy + destination guides for Celestyal Cruises

Celestyal Cruises are a cruise company specialising in Greek Island and Caribbean cruises. They were under-going a re-vamp of ...

Online destination guides & trip descriptions for ...

Long-term collaboration with Much Better Adventures, a company who specialise in adventures and activities with local hosts ...

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