About this project
To research, write and implement a new tone of voice for tour descriptions published on TUI Destination Services' new website. Over 300 written so far and counting...
If adventure and going in search of picturesque Berber villages are what you want out of a holiday, then a 4×4 tour into the High Atlas Mountains will satisfy just that. You’ll head into the panoramic mountainous landscape just a short drive from Marrakesh and discover typical Berber villages as well as your adventurous spirit.
Hop into an air-conditioned 4×4 and start your journey into the High Atlas Mountains. You’ll leave behind the city-scape in exchange for palm-lined valleys, rose gardens, and scented fruit trees dotted around the valleys as we head out into the countryside. We’ll make photo stops at breathtaking locations, take you to see local pottery being made in the traditional way, and stop for a refreshing mint tea in a traditional house.
We’ll take the scenic roads through rainbow-coloured mountains and valleys to the villages of Asni and Imlil at the foot of Toubkal, the highest peak in North Africa, where we’ll break for a traditional lunch. You’ll have some free time to explore the village before driving back to the hotel via Tahannaoutt.