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Adding well-researched, well-written articles on your website is proven to add value to your site. Your customers will see you as an authority in your field, linger longer on your pages (which Google will love) and feel an authentic connection with your brand. I write for large companies such as GlaxoSmithKline, and all my articles are SEO and faithfully researched with sources cited. I don’t charge the earth for these articles, so give me a call and let’s chat about how I can bring value to your site.

Here’s a snippet of a blog article ghost-written for an eco-blogger…


TerraCycle in the UK – is it worth getting on board?

Since TerraCycle came to the UK in 2009, its recycling programmes have grown in popularity. The company boasts that 80% of us living in the UK now have a TerraCycle collection point, for hard to recycle waste, within just four miles. This seems like a fantastic step forward to reducing waste for landfill and incineration, and we can all get involved. However, as TerraCycle’s founder agrees “We can’t recycle our way out of waste. We need to change our buying habits to support durable goods, used goods and ideally not buying whatsoever“.

Reading about TerraCycle and its founder Tom Szaky, it’s evident that his heart is in the right place, and the company and sister companies are earnestly trying to find sustainable solutions to the global garbage problem. It’s good to know that serious thinkers like Szaky are calling for a complete gear change when it comes to waste, and we can see that large corporations, brands, retailers and manufacturers are being involved at ground level. However, it’s also obvious TerraCycle hasn’t ‘solved’ the problem. Well not yet! 

So, is it worth getting involved in their recycling programmes?

Why we need to do our bit

We all know that burying or incinerating our waste is detrimental to the environment, wildlife and us. Our waste problem affects air-pollution, land-pollution, delicate ecosystems and global warming. The facts are undeniably stark, especially when it comes to plastic: 

Did you know?

  • 40% of plastic is used just once and then tossed
  • Packaging accounts for nearly half of all plastic waste generated
  • 73% of beach litter is plastic
  • 5 trillion pieces of plastic are already floating in our oceans
  • The average person eats 70,000 micro-plastics each year
  • The average time a plastic bag is used for is 12 minutes
  • There has been a 30% increase in the demand for plastic since the Covid-19 crisis
  • 1,500 tons of masks and gloves are thrown away every month in the UK alone

Looking at the UK’s household waste statistics it’s easy to see we’re not doing nearly enough when it comes to dealing with our garbage. From 2010 to 2019 the volume of waste collected per person has fallen by roughly only eight percent. Recycling rates of household waste in England were only 43.8% as of March 2020v

“One issue with the amount of recycling that can be done in England is that not all local authorities collect the same materials. As recently as 2017, just 18% of local authorities in England collected plastic film, nearly half as many as in Wales, which has a significantly higher recycling rate than England. Currently, plastics account for just 8.5% of the composition of dry recycling waste from households in England.”

Recycling rate of household waste in England 2010-2020

Published by Ian Tiseo, March 17, 2021

If we continue to rely on local authorities to collect our waste we’re simply not tackling the problem. And this is where changing our habits is key. One way to do this is to look at the services that TerraCycle offer. 

What is Terracycle?

TerraCycle was founded by 19-year-old Tom Szaky in 2001, and was primarily to help eliminate the idea of waste by making quality fertiliser from food waste. As the company grew, Szaky knew that producing fertilizer was not the solution to the world’s waste problem and decided to focus his efforts on the wider problem of how waste is recycled. 

In a 2020 interview he said, “We decided that we needed to switch the ‘hero’ of our equation from the product to the garbage, and that’s what led to what the company is today.”

Since refocusing the business, TerraCycle now runs several recycling schemes, and launched the first ever recycling programme for cigarette butts in 2021. 

TerraCycle’s mission statement is “Whether it’s coffee capsules from your home, pens from a school, or plastic gloves from a manufacturing facility, TerraCycle can collect and recycle almost any form of waste.”……………………..

If you would like to see the full article, other examples of my work and client testimonials, get in touch. 


Dianne Vanstone

Blue Book Creative




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