Sarah Mullaney

She's a Writer | Freelance Copywriter & Content Writer in the Midlands | B2B and B2C Copywriter with 9+ Years' Experience Available for work

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Creative copywriter for B2B, B2C and DTC, with industries including: Financial Services; Fashion and Retail; DIY, Homes and Interiors; Manufacturing; Travel; Recruitment. Have a project in mind or know someone who does? Email


Have you ever known what you want to say, but not quite how to say it?
Maybe you have a clear idea but don’t have the time to spend tapping away at a keyboard?
Or perhaps you’re looking for a fresh perspective on your existing copy?

It sounds like you need a copywriter – and that’s where I come in.

My name is Sarah Mullaney.

I'm a Midlands-based freelance copywriter and content marketer who truly loves crafting the written word.

I’ll help you get the most out of your communications so you can better convey your offering, stand out from your competitors and retain your loyal customers. Because clever copy doesn't just get people talking – it inspires action too.

With an instinctive knowledge of how to write engaging copy, I’ll find the words to inform and educate your target audience, boost brand awareness and convert leads into paying customers. They’ll be carefully crafted in your brand’s unique tone of voice and proofread for peace of mind.

Writing services

Digital Copywriting – SEO-optimised websites, landing pages, blogs, e-guides and whitepapers, product descriptions, CRM email and newsletters, and social media captions

Copywriting Audits – Enhance your brand’s writing with simple strategies and actionable insights on your vocabulary, messaging, tone of voice, marketing channels and more.

Brand Positioning – Value statements, slogans and straplines, tone of voice

Client testimonials

“Sarah Mullaney is a freelance copywriter for Clear Treasury. I have commissioned many articles with Sarah and she is great to work with. Dedicated, thorough, and meticulous in her approach, she has produced some informative, content-rich and original articles that are performing really well for us. Thank you!”
Kate Harmer, SEO and Content Manager at Clear Treasury

“I recently had a copywriting brand positioning audit completed by Sarah, and it's blown me away. Sarah went into brilliant detail about what I was doing well, as well as what could be improved, as well as reviewing my copy against relevant competitors in the market. I'm now working on implementing the numerous suggestions Sarah has made, and I have no doubt they will improve not only my copy, but also my business moving forwards.”
Jason Robertson, Director at Accountr

“Sarah is remarkable for asking the right questions and getting her head round a brief, even when the subject matter is complex and/or niche. She has provided great support on a range of B2B copywriting projects.”
Anna Gunning, Copywriter and Content Manager at Gunning Marketing

You wouldn’t let someone with little to no experience do your dental work, rewire the electrics in your house or represent you in a court of law. So, when it comes to showcasing the way your business speaks to customers, you need a copywriter who knows what they’re doing – and that's where I come in.

If you fancy a chat about your next project, feel free to drop me an email at


Based in Leicestershire, writing for UK and global brands.

  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Consumer goods
  • Engineering and Manufacturing
  • Family and childcare
  • Fashion
  • Lifestyle
  • Property and interiors
  • Sport, travel and leisure
Qualifications & Awards
Theo Paphitis 'Small Business Sunday' (SBS) Award – 2022

The Drum Roses Awards 2019Achieved while working at RBH Creative Communications Ltd. Won bronze in the Charity / Not for Profit category for our Desperate Measures ambient campaign for Warwickshire-based youth charity, Young People First. This was the only award given in the category.

  • Level 6 IDM Professional Diploma in Digital Marketing – Achieved with Credit (2014 – 2016)
  • Portfolio

    Website Copywriting | Saunders Digital Ltd

    Fresh website copy for a recently rebranded and repositioned digital marketing and cloud solutions company.

    E-Commerce Website Copywriting | Landing Page, About ...

    SEO-optimised website copy for Attenborough Art Centre's new at-home art and crafts project during COVID-19, Attenborough Arts at ...

    Industry Landing Pages | SEO Website Copywriting | ...

    Sector-specific SEO landing pages to target the six key markets Clear Currency operates in: Agriculture, International Trade, ...

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