I launched my agency Magic Word Media Ltd (magicwordmedia.com) after enjoying ten years leading the copywriting and owned media teams for one of the world's largest gaming companies, The Stars Group. Before that I was a national newspaper journalist, news editing Britain's biggest newspapers including The Sun and Sunday Express.

As the poet Pearl Strachan Hurd wrote: "Handle them carefully, for words have more power than atom bombs." I am paid by my clients (nationally as well as in my home town of Ipswich in Suffolk) to take this burden of responsibility from their shoulders. It's an expression of trust that I never take lightly.

It's not all work and no play, though. In 2015 I founded and still write the Suffolk Gazette (suffolkgazette.com), one of Britain's most-read satirical and spoof news websites. It's a fun diversion and raises a lot of smiles, as more than 3.5 million readers will confirm.

I suppose my LinkedIn profile best sums me up: "Supplier of words. Drinker of coffees. Cyclist of cycles."

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