Jo Watson Davies

Whatsit Doodah Writing Available for work

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Award-winning Wordsmith with commercial acumen and a creative edge. Based in East Yorkshire.

Words tell stories, and people buy on emotion, which is why copy packs such marketing punch. So you need words that sell, inform, educate and entertain appropriate to your media, that can turn features into benefits, browsers into buyers and customers into fans.

Commercial B2B & B2C freelancer, published writer and author.

Business and personal profiles
Headlines and straplines
Landing pages
Print materials
Press articles and features
Sales letters
Tone of Voice
Video scripts and speeches
Web content

“Jo has taken the stress out of writing the content for my business website. She took the time to understand my style and how I would like to come across when someone is reading about my business. She had the first draft sent over within a couple of days. Brilliant work, thank you very much Jo for all of your help. Highly recommend.”
Jude – Lawrence Legacy Wills & Estate Planning

“I can approach Jo with nothing more than an idea and she turns it into something wonderful. If you want a copywriter who will work side-by-side with you then I honestly can’t recommend anybody better than Jo.”
Jamie – Blue Deer Creative

“I’ve just used Jo for the first time and she’s been a pleasure to work with. She listened to what we wanted and we only had to make a couple of tweaks to what she wrote, all within a quick lead time. I would definitely recommend Jo.”
Hellen – Kaizen Consulting

“As a Web designer who focuses on conversions, I know the value of words that sell! Jo writes those words with a style that brings emotion into the conversation, warming up the prospect and ultimately making the sale. I have worked with her in the past and would recommend her to anyone.”
Steve – Thrifty Sites Web Design

“During lockdown one, I decided to do some fundraising for the NHS which was to be an online poetry festival. I managed to garner some interest through the usual social media channels, but I needed more. I asked Jo for a Press Release and what she pulled together for me got me interest from TV and Radio including an appearance on Look North. Her words were a boost to the final total raised, no doubt about that.”
JC – ‘Words From A Distance’

“Jo has now written a number of press releases for me and the response has been far beyond what I ever expected. Not only has Jo’s clear concise copy attracted new students, but as a direct result I have been interviewed by my local radio station and featured in the local and national press.”
Jane – Jane White Couture Tuition

“Jo took the time to thoroughly understand me and my business which means the ongoing content that she creates for me is always accurate and authentic.”
Liz – Hull Dyslexia Assessments

“Everyone comments on our story. Thank you!”
Clare & Matt – Colman’s of Aysgarth

“Regardless of the industry sector involved, Jo’s work is always original, highly creative, beautifully written and has a commercial punch. Her copy has contributed to the overall quality of everything we have created together and has featured in our award-winning projects.”
Chris – Nucleus Web Design

“Over the number of years that I have known Jo, I have come to really appreciate her creative talent when it comes to writing copy in that she is able to say all the right words in the right way, engaging time and time again with the target audience which produces proven results.”
Ian – Pink Custard Design

“The problem with being an accountant is that you are often perceived as being dull and lacking in personality. Jo’s writing is, in my case, helping to bury that perception.”
Paul – PGS Accounting

Lots of portfolio examples on



+44 7989 229595


  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • B2B
  • Business, finance and law
  • Charities
  • Family and childcare
  • Lifestyle
  • Politics and Society
  • Sport, travel and leisure
Qualifications & Awards
BA (Economics)

Plain English Society trained/experienced


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