Jo Watson Davies

Senior Copywriter , Whatsit Doodah Writing/ Freelance Copywriter (Hull) Available for work

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A Hull & East Yorkshire-based award-winning Wordsmith with commercial acumen and a creative edge.

Words tell stories and people buy on emotion, which is why copy packs such marketing punch. I find the right words to sell, inform, educate and entertain appropriate to your media, turning features into benefits, browsers into buyers and customers into fans.

Commercial B2B & B2C freelancer, published writer and author.

Business and personal profiles
Headlines and straplines
Print materials
Press articles and features
Sales letters
Tone of Voice
Video scripts and speeches
Web content

"Regardless of the industry sector, Jo's work always hits the brief with original, crafted copy with commercial impact. Jo's copy has contributed to the overall quality of the work we have produced together and has featured in our award-winning projects."
Nucleus Web Design

"Everyone comments on our story! Thank you."
Colman's of Aysgarth

Lots of portfolio examples on



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Business, finance and law
  • Education
  • Family and childcare
  • Lifestyle
  • Politics and Society
  • Property and interiors
  • Public sector
Qualifications & Awards
BA (Economics)

Plain English Society trained/experienced

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