Becky Smith

I write pharma and healthcare copy for real people, whether that's an HCP or a patient. Direct response copy that's human first, compliance-ready and persuades your audience to act.

Why my clients come back
Pharma and agency teams repeatedly come back because I already understand the audience, the review process, and how a single word choice can stall an approval. That familiarity means we spend less time on briefing and more time on getting the work right.

I love getting involved in the full campaign, working with designers and the wider team and asking the questions that make the copy work harder.

How I work
My approach starts with behavioural science and strategy. What does your audience care about? What's stopping them from acting? I work from there and I keep the language simple. Conversion copy doesn't have to be clever, but it does have to be clear.

The AI bit
I use AI tools (Claude, ChatGPT, Perplexity, NotebookLM) to build structures, test persuasive frameworks, and generate variants. AI helps me produce more work faster without sacrificing quality. But AI misses the human stuff. I rewrite for tone and add the emotional nuance that persuades your audience to take action.

Send me a DM. I'd love to hear from you.

Let's connect
Drop me a DM – I'd love to hear from you.

Contact details