Leif Kendall

31 October 2016

Recommend your favourite books on copywriting

Help us create a list of the most important books for copywriters

Which copywriting books helped you learn the craft? Which books inspire you? Which books define you?

We’re creating a recommended reading list for copywriters – those books that can make you a better communicator, a better advertiser and a better marketer.

Please share your own favourites in the comments below.

You don’t have to choose books strictly about copywriting. You might want to recommend something about persuasion, digital media, content strategy, creativity – or any of the other skills that copywriters rely on.

So, what books would you recommend to copywriters?


What do you think?

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PRO

Helen Keevy

October 31, 2016 at 4:37pm

Made to Stick by Chip & Dan Heath is still one of my favourites

PRO

Sarah Kelleway

November 1, 2016 at 7:30am

‘Nicely Said’ by Nicole Fenton and Kate Kiefer Lee

&

‘Copywriting: Successful writing for design, advertising and marketing’ by Mark Shaw

Charlotte Fleming

November 1, 2016 at 9:12am

The Freelance Writer’s Handbook by Andrew Crofts and Write to Sell by Andy Maslen have both been very helpful.

PRO

Andy Nattan

November 1, 2016 at 9:35am

The Human Freelancer – Chris Kenworthy
Write to Sell – Andy Maslen

Derek Howie

November 1, 2016 at 1:35pm

A couple of people have already mentioned it, but I really liked Andy Maslen’s Write to Sell.

There have been countless others over the years, but two that stood out for me are Ogilvy on Advertising and Hey Whipple, Squeeze This.

Mike Howell

November 1, 2016 at 2:09pm

Why I Write – George Orwell

Leif Kendall

November 1, 2016 at 7:58pm

I love Ogilvy on Advertising,and Don’t Make Me Think, which is about web usability, but it’s incredibly relevant for copywriters working on the web.

Marge Ainsley

November 8, 2016 at 8:27am

Anything by Dave Trott.

PRO

Clare Lynch

November 10, 2016 at 9:05am

A Plain English Handbook: How to write clear SEC disclosure documents (free pdf)

Packed with useful business writing advice even if you aren’t about to submit a document to the US financial regulator. It’s also the source of our company name.

We’ve a list of the all the books and resources we recommend here:

https://www.dorisandbertie.com/goodcopybadcopy/38-powerful-writing-tools-and-resources/

PRO

Mary Whitehouse

February 9, 2017 at 12:31pm

Another vote for Ogilvy on Advertising. A lot of it is very quaint now, but to learn about the craft of writing to sell, there’s no better guide. Great stuff from the age of Mad Men.