Marshalling the right words for the job. For websites, apps, reports, white papers, articles or chatbots.
About
Need words to solve problems, fire up imaginations, change minds? Words that give people outstanding customer service, razor-sharp product support or life-saving info? Words that inspire them to sign up, donate or call?
You’re on the right screen.
In over 20 years of writing and editing, I've marshalled words for diverse sectors, organisations and purposes. I've drafted key marketing messages, brand language guides, website content and microcopy. I've audited hundreds of pages, re-imagined site structures and turned life-critical information into concise text and WhatsApp messages.
Much of my experience has been in education, health and wellbeing, professional services and technology. But that's far from an exclusive list. I’ve written on topics ranging from child health and cloud computing to hypnotherapy and hospice care, to flood risk and fitness technologies.
Although I do work on print materials, I specialise in digital projects. I keep up to date with trends in search engine optimisation (SEO) and generative engine optimisation (GEO), content strategy, user experience (UX) and conversation design.
A trained journalist, I got my first digital content job in 1999. In the two decades since then I've worked as an online content writer and editor, a non-fiction book editor, a communications and website manager, and a website development project manager. I’ve been a freelance copywriter, content designer, conversation designer and content strategist since 2009.
I worked in the UK for just over 20 years and returned to Cape Town, South Africa in 2022.
Portfolio
Website copy for My FD: small business and contractor accounting specialists
Offshore wind guide for engineers
Accessible overview of the design of offshore wind foundations
Website, article and press releases for A Drop in the Ocean
Writing for a community project that had a serious theme but a playful twist.