Blog

A woman resting her head on a man's shoulder.
08 May 2019

Facing a personal crisis when you’re self-employed

Karen Bright explains how she coped when devastating major life events made it difficult for her to stay on top of her workload.

24 Apr 2019

Do puns have a place in advertising?

To pun or not to pun? That’s the question Jonathan Wilcock’s asking.

A red ballpoint pen lying on a page of writing.
22 Apr 2019

How to cheat your way to error-free content

Sanina Kaur’s guide to tools to help make sure that there aren’t any embarrassing mistakes in your writing.

A bird's eye view of a London black cab
17 Apr 2019

Have you tried the black cab exercise?

Alice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.

A collection of dictionaries and thesauruses lined up on a bookshelf.
10 Apr 2019

Is your writing going to be translated?

Claire Burn’s guide what you need to think about if your work’s going to be translated into another language.

A man and a woman doing a yoga pose.
03 Apr 2019

How words get people to trust you — and why it’s so darned important to be consistent

Katherine Wildman on why using the same specific and up-to-date messaging in your branding is a must.

Silhouette of a man standing in thick fog.
27 Mar 2019

The murky world of content mills

Rowan Martin reflects on her experiences of getting copywriting work through content mills.

Two hands holding a flower.
20 Mar 2019

How to treat your guest bloggers ‘like a lady’

Fi Shailes on how to get the best out of guest bloggers.

A desk with a pile of books with an apple on top, some pencils and 3 building blocks.
13 Mar 2019

Freelance copywriter? How to learn the basics when you’re the boss

Amy Boylan’s recommendations for getting to grips with learning when you’re a freelance copywriter.

3 women, laughing and smiling, sitting round a table in a coffee shop.
06 Mar 2019

Why it’s worth joining a writing group

Claire Prentice on the life-changing magic of writing groups.

Woman in an office who's just about to write something up on a wall
03 Mar 2019

10 things l learned about writing by not writing

Tom Albrighton shares a list of the things that everyday life has taught him about writing.

The sun setting over a field of yellow flowers.
27 Feb 2019

8 things I’ve learnt since becoming a freelance copywriter

8 surprising things that Abigail Dillon found out after she started her freelance copywriting business.

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