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Brand editor and last word on all things words for national men's retailer, Moss.
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We’re a full-service strategic, creative agency of curious, challenging minds for inquisitive brands who want to connect with their ever‑changing audience.
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We are The Frameworks, a specialist B2B marketing and branding agency. As B2B specialists, we thrive on complex challenges, relishing the prospect of creating authentic connections between brands and their audiences even in sectors requiring nuanced specialist knowledge. In doing so, we help our clients across the globe to solve some of their most important business and communication challenges. theframeworks.com
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Author of 'Content Design' and creator of the content design discipline for the Government Digital Service. Trainer, consultant, mentor and winner of the D&AD Black Pencil in Writing for Design.
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At Collective Content we specialise in media-grade content for B2B technology companies. But we do more than that - other verticals, events, even consumer-facing work. Here on the look out for qualified writers and editors as much as new work.
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D&AD exists to stimulate, enable and award creative excellence in design and advertising. Since 1962, D&AD has been inspiring a community of creative thinkers by celebrating and stimulating the finest in design and advertising. The D&AD Professional Awards are recognised globally as the ultimate creative accolade, entered and attended by the best from around the world. But it's much more than just awards. Members join a vibrant global community, whilst creatives and clients are inspired by a world-class Training programme. As a non-profit advertising and design association, all D&AD's surpluses go straight into programmes such as New Blood, inspiring the next generation of creative talent and stimulating the creative industry to work towards a fairer more sustainable future. D&AD is a Member-run organisation, led by an elected Board of Trustees. Each year D&AD appoints a President from the Board of Trustees to lead the charge and shape the conversations for the year ahead. The job of the president is to galvanise the creative communities and bring them together to inspire and celebrate the finest in design and advertising. The D&AD Board of Trustees represents the full breadth of the advertising, design and digital industries. As a member-run organisation, the elected board are responsible for the overall direction of D&AD, its programmes and where its money is spent.
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“I’ve always enjoyed writing but I didn’t set up on my own account until 2019. At that point I had been teaching for nearly two decades and had become frustrated with the academy trust to which my then school belonged. I took a plunge and set up as a freelance writer.”
“I wish we were all more honest when speaking to newer or younger copywriters and telling them what to expect in their career. It’s a hard job, it’s constantly evolving, and it’s still nowhere near as widely respected (as both an art and a science) as it should be.”
“Let your work breathe. While it’s tempting to send over to the client once a piece is ready, I try to give it at least 24 hours (where time allows!) before I go back in, review and send.”
“My manager at graze told me to think about every meeting as money, so an hour’s meeting with five people is five hours of company money. Is it worth it?”
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