Here's a copywriter who can share your vision, communicate your message and hit your deadline. I'm a team player with a major can-do attitude. Plus, having oodles of experience gives me just what's needed to create great content for you time and again.
It's this insight that shapes the words I choose, and how they're arranged to create the strongest impact for all my clients, whether the brief is website or marketing driven.
A degree in journalism, a postgraduate digital marketing qualification and two decades embedded within digital, design and creative teams have been the ideal backdrop to my extensive freelance career. Since earning pocket money from my sisters writing their 'thank you' letters as a child, I've always been putting the client first.
If you can name it I can write it...
Past projects have seen me deliver a creative mix:
- website content
- film scripts
- change & corporate communications
- complete magazines
- magazine articles
- newsletters (print and digital)
- social media campaigns
- blog posts
- print brochures
- annual reviews and strategy documents
Broad sector experience
It's useful for you to know I know my way around a broad sweep of sectors and communication needs. That's first-hand experience of creating killer copy for:
- Fashion and lifestyle
- Health and fitness
- Global business
- Luxury retail
- Higher Education
- Consumer goods
My time in digital teams gives me strong SEO, functionality and usability skills. My clients receive results-driven copy built around thorough keyword research. Plus, my content design knowhow know how to test and retain reader attention. Web developers build better websites with my content performance insight too. And when it comes speaking in plain English, I know how to explain complex comms to audiences in highly consumable language.
If you're looking for a copywriter who's invested in effective client handling and on-target communication then do get in touch. I think you might have found her.
What clients have to say...
"Rachel joined our team for a twelve-month contract supporting transformation communications for a large global client. Simply put, Rachel writes and curates great content. She is also incredibly reliable and responsive. But that’s not all. What I have really valued about working with Rachel is her ability to analyse, assess and make strategic recommendations for structuring websites and portals, to craft meaningful copy that really lifts corporate newsletters and to come up with headlines that will engage and be memorable.”
- Jill Gaskell, Targit Communications
“It’s been incredibly helpful to understand the value and quality of our website content, when looking towards implementing something new for the company. As a Content Strategy consultant, Rachel gave us an essential external viewpoint. She has been able to question and analyse our current site and help us plan for future developments.”
- Gabriel Murray, Director The Lift Consultancy
“Working with Rachel is always a pleasure. She quickly gets a grasp of what is trying to be achieved and will always deliver above and beyond the task. Simplifying the message into it’s simplest form is something that seems to come very naturally to her.“
- Roger Streeten, Streeten Design
“Taking a gradual approach to improving our SEO has allowed us to embed our new-found knowledge into our daily work. We now have a stronger understanding of how to research keywords, create content our customers want to read and have a stronger understanding of the work carried out by our digital marketing agency.”
- Steve Newins, Director, Whiteley’s Office Supplies
- Brochures and leaflets
- Content design
- Content marketing
- Content strategy
- Digital and SEO copywriting
- PR and Journalism
- Tone of voice
- Training and Consultancy
- Consumer goods
- Healthcare and pharmaceuticals
- Property and interiors
- Public sector
- Science and Technology
Qualifications & AwardsFirst BA (Hons) Journalism with Media Production
Professional Diploma in Digital Marketing from Institute of Direct and Digital Marketing (IDM) – Dip DigM
Intermediate courses in HTML and Matrix CMS Edit+ and Admin interfaces
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