Rachel Hodges

Senior Copywriter , Strategic Thinking - Creative Content | London  

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My writing has been solving creative problems and aiding communication since I was a child. I fondly remember my first commissions: small coins from my sisters for composing their post-birthday letters of thanks. Even then, I was thinking about the reading audience – what to share, how to keep their interest and how to leave them impressed by my client.

A degree in journalism, and two decades embedded within London-based marketing, creative and digital teams have been the ideal backdrop to my freelance career. Now in my eighth year as a full-time freelancer, what's helpful for you to know is I have experience of a broad sweep of sectors including B2B, healthcare, luxury retail, education, consumer goods and change communications. My time in digital teams has also developed my robust SEO, functionality and usability understanding.

When looking for a copywriter who's invested in effective client handling and on-target communication then use Rachel Hodges.






  • Brochures and leaflets
  • Content design
  • Content marketing
  • Content strategy
  • Copy-editing
  • Conversion copywriting
  • Digital and SEO copywriting
  • Technical
  • Tone of voice
  • Training and Consultancy
  • B2B
  • B2C
  • Charities
  • Consumer goods
  • Education
  • Fashion
  • Healthcare and pharmaceuticals
  • Property and interiors
  • Science and Technology
Qualifications & Awards
First BA (Hons) Journalism with Media Production
Professional Diploma in Digital Marketing from Institute of Direct and Digital Marketing (IDM) – Dip DigM
Intermediate courses in HTML and Matrix CMS Edit+ and Admin interfaces


Marketing collateral for tech specialist HEL Group

Consulting with in-house marketing colleagues at H.E.L Group, I identified underused content ideas from their literature library ...

Creating impactful comms for blue chip corporate ...

The best way to explain complex internal change and simplify medical insight is to find a human way to tell the corporate story. ...

Boosting SEO and web presence of specialist small ...

Wanting her business as healthy as her patients, Valerie came to us to refresh, SEO optimise and impact maximise her written ...

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