Heritage SEO specialist project: York Minster
From navigation reassessment to finding the source of an incorrect discount Google AI Mode was promoting, the chance to add a second cathedral to my portfolio was amazing.
Want to increase footfall and revenue? Make your website earn its keep? With 25+ years' experience of websites, I know what works, and what doesn't.
About
I create high-converting web content for businesses such as heritage attractions through Done-For-You Google / AI-Search friendly content - both from scratch and upgrades to existing elements. With 25+ years' experience of websites, I know what works, and what doesn't.
With a vast experience of digital content writing, I make sure your potential customers have what they need, rather than what you think you need to tell them. I can retrofit content within your existing website design, or from scratch.
Hire me for one-off projects, website content migrations or as your fractional copywriter. I also provide practical training in how to wow with your writing, and entice the Google and AI search robots to your website.
Lovely words from happy clients:
“Helen performed a variety of services for us, ranging from a MOT of the website to leading a SEO workshop. Helen’s friendliness, enthusiasm and care was palpable throughout the process.
The results have been extremely helpful. Helen’s way of presenting reports has allowed us to easily digest a substantial amount of information to carry forward a number of changes.”
- Joseph Priestley, Head of Marketing and Communications, York Minster
“Smart, professional, creative… Helen was a pleasure to work with, helping craft a dynamic, interesting and up-to-date website and leaving me free to do the projects I love the most. Her ability to turn ideas into reality was very much appreciated.”
- Lucy Adlington, New York Times bestselling author
“I have used Helen on a website re-write, Amazon pages and social media copy. After one simple call, Helen is able to take on a brief and run with it. She brings the brief to life, understanding what the client wants and reflecting the personality of the brand and the founders perfectly.
Helen sets clear deadlines and requirements, and she always delivered on time. I would absolutely recommend Helen for any copywriting you may need.”
- Amber Stubbings, senior marketing agency executive
Please get in touch to chat about:
● making your website truly earn its keep ● retrofitting high-converting web content within an existing design ● discovering quick wins with a website MOT
Portfolio
See all 8 pieces
Website copy
Website copy
Website copyMajor SEO boost for luxury website
A new era for a traditional product Picnic Wicker specialise in luxury hampers with quintessential British charm. Disappointed by the inferior quality of foreign imports, the Spurrs switched to hampers grown and crafted in Somerset. To support this new direction, they decided to revamp their website. I was recommended by web developer to their web designer to help with navigation, web content and to lead a search engine optimisation boost (SEO).
ArticleA Wikipedia-beating blog at the top of Google
Spreading the word about key conservation law The charity Friends of the Lake District wanted to get a blog at the top of Google, or at least on the first page of results. By becoming the leading reference point for one of the founding tenets of National Park management, it would help raise awareness. Especially for their Save Our Lake District campaign. Their target audience: visitors, residents, potential partner organisations, journalists and influencers. You can never guarantee a top spot in Google, as you can’t control what competing pages are doing. But it was such a niche subject I thought we stood a good chance.
Website copyOnline heritage web content for Hadrian’s Wall Country
Hadrian’s Wall Country consortium wanted the exhibitions and events organised for Hadrian's Cavalry to have a digital presence. They also asked me to revamp their web Learning section to make it more helpful for students and teachers. Now anyone can access these resources 24/7, from across the globe.