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Helen Reynolds

Senior Copywriter , Ink Gardener Copywriting | customer and Google-friendly web content | SEO savvy Available for work

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Need fresh web content? Someone to prune overgrown pages and navigation structures? Or simply a website MOT? I love words, hate jargon and have more than 20 years' experience of writing for the web.

Whether you run a holiday cottage or a cathedral, I put myself in the shoes of your potential customers. Thinking about what they want to know, I deliver enticing, professional but friendly content.

Hire me for one-off projects, website content migrations or pre-written social media posts. I can also share practical training in how to wow with your web content, Twitter and how to appeal to the Google search robots.

Specialisms

● Google-friendly SEO web content
● Website MOT from £147
● "Moving the beehive" - managing website content migration - with added improvements
● Practical training - including the why and the how
● Writing tailored social media posts and blogs

Lovely words from happy clients:

“Helen was a joy to work with from start to finish. Her understanding of websites – from content to content management systems – was invaluable. Helen delivered exactly what we wanted.”

– Lisa Keys, Minerva Heritage on behalf of Hadrian’s Wall Country

“Helen is utterly fantastic. She spends a lot of time listening to you and understanding your brand and vision to ensure she captures your voice in her writing.

She has an eye for detail and understands what works and what doesn’t. Helen also knows what Google likes versus what the human likes and marries the two seamlessly. I really can’t recommend her highly enough.”

- Ally Taylor, founder of MoveWell Fitness

“Just wanted to thank you in writing for your sterling work on behalf of YDNPA over the last few months. Your knowledge allied to your enthusiasm have helped us get through a very difficult period.”

- Richard Payne, Communications Manager for Yorkshire Dales National Park Authority

“I was truly impressed by the level of feedback and suggestions in Helen’s website MOT. It was such a useful, pain free exercise I asked her to revamp the content within my website’s existing design. I’m delighted with the results.”

- Jackie Black, CEO of Digital Business Communications

“Helen’s experience and expertise as a skilled writer helped transform my web content. She guided me through the process of how to write great blogs with greater confidence.

I’ve been contacted by The Times, Sainsburys Pet Insurance and even TV producers as a result. Through her SEO knowledge I am getting more customer enquiries which translates into greater sales.”

- Caroline Clark of Pet Education and Training

“When it came to writing the copy for my website I wasn’t sure where to begin. I wanted something eloquent that spoke to my target audience, but that also contributed towards my SEO.

Helen surpassed all of my expectations, making the process simple and enjoyable. The result is a website that not only ranks highly with Google, but attracts compliments from clients and colleagues.”

- Emily Balmer, Director of The Hearing Suite

“You have been amazing and it has been very, very much appreciated. Who’d have thought you would ever get me to tweet? Miracles happen.”

- Dorinda Wolfe Murray, Chief Executive of FirstLight Trust veterans’ charity

“I certainly don’t want to start again with the website if it can be improved to include your website MOT suggestions. Exactly what I was looking for. Maybe I don’t need a rebrand after all!”

- Helen Evans, Connect North Yorkshire

Please get in touch if you'd like to chat about:

● attracting new customers through your website
● having an extra pair of hands to take on your web migration project
● pinning down some quick wins through my website MOT service

Contact

The Hiscox Building
Peasholme Green
York
North Yorkshire
YO1 7PR

07929 948 743
    Skills
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Training and Consultancy
    Specialisms
  • B2B
  • B2C
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Lifestyle
  • Property and interiors
  • Public sector
  • Sport, travel and leisure
Qualifications & Awards
- Recipe for SEO Success - graduate of a nine week online course on Search Engine Optimisation and web content by Australia's leading copywriter
- Member of The Clever Copywriting School community
- Trusted Supplier of Visit York
- HTML
- Adobe Photoshop and Canva graphics packages
- Plain English
- HootSuite
- SurveyMonkey
- Content Management Systems - WordPress, MySource Matrix, LiveLink, Allaire
- Google Analytics
- TV and radio presentation and experience

2:1 BA (Hons.) in English from Cambridge University
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