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Helen Reynolds

Middleweight Copywriter , Ink Gardener Copywriting | friendly web content to attract customers and Google Available for work

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Need fresh web content? Some tailored social media posts? Or simply a website MOT? I've created enticing content for everything from holiday cottages to cathedrals.

With more than 20 years' experience of writing for the web, I write what your potential customers need to know. I can fit around your existing website design, or write for your brand-new upgrade.

Hire me for one-off projects, website content migrations or pre-written social media posts. I can also share practical training in how to wow with your web content, Twitter and entice the Google search robots to your website.

Specialisms

● Google-friendly SEO web content
● "Moving the beehive" - managing and upgrading web content migration
● Practical training - including the how as well as the why
● Tailored case studies, blogs and social media posts

Lovely words from happy clients:

“Helen was a joy to work with from start to finish. Her understanding of websites – from content to content management systems – was invaluable. Helen delivered exactly what we wanted.”

– Lisa Keys, Minerva Heritage on behalf of Hadrian’s Wall Country

“Helen is utterly fantastic. She spends a lot of time listening to you and understanding your brand and vision to ensure she captures your voice in her writing.

She has an eye for detail and understands what works and what doesn’t. Helen also knows what Google likes versus what the human likes and marries the two seamlessly. I really can’t recommend her highly enough.”

- Ally Taylor, founder of MoveWell Fitness

“Just wanted to thank you in writing for your sterling work over the last few months. Your knowledge allied to your enthusiasm have helped us get through a very difficult period.”

- Richard Payne, Communications Manager for Yorkshire Dales National Park Authority

“I was truly impressed by the level of feedback and suggestions in Helen’s website MOT. It was such a useful, pain free exercise I asked her to revamp the content within my website’s existing design. I’m delighted with the results.”

- Jackie Black, CEO of Digital Business Communications

“Helen’s experience and expertise as a skilled writer helped transform my web content. She guided me through the process of how to write great blogs with greater confidence.

I’ve been contacted by The Times, Sainsburys Pet Insurance and even TV producers as a result. Through her SEO knowledge I am getting more customer enquiries which translates into greater sales.”

- Caroline Clark of Pet Education and Training

“When it came to writing the copy for my website I wasn’t sure where to begin. I wanted something eloquent that spoke to my target audience, but that also contributed towards my SEO.

Helen surpassed all of my expectations, making the process simple and enjoyable. The result is a website that not only ranks highly with Google, but attracts compliments from clients and colleagues.”

- Emily Balmer, Director of The Hearing Suite

“You have been amazing and it has been very, very much appreciated. Who’d have thought you would ever get me to tweet? Miracles happen.”

- Dorinda Wolfe Murray, Chief Executive of FirstLight Trust veterans’ charity

“I certainly don’t want to start again with the website if it can be improved to include your website MOT suggestions. Exactly what I was looking for. Maybe I don’t need a rebrand after all!”

- Helen Evans, Connect North Yorkshire

Please get in touch if you'd like to chat about:

● attracting new customers through your website
● having an extra pair of hands to take on your web migration project
● pinning down some quick wins through my website MOT

Contact

The Hiscox Building
Peasholme Green
York
North Yorkshire
YO1 7PR

07929 948 743
07929 948 743
    Skills
  • Content marketing
  • Copy-editing
  • Digital and SEO copywriting
  • Product descriptions
  • Training and Consultancy
    Specialisms
  • B2B
  • B2C
  • Beauty
  • Business, finance and law
  • Charities
  • Consumer goods
  • Education
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Property and interiors
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
- Recipe for SEO Success - graduate of a nine week online course on Search Engine Optimisation and web content by Australia's leading copywriter
- Member of The Clever Copywriting School community
- Trusted Supplier of Visit York
- HTML
- Adobe Photoshop and Canva graphics packages
- Plain English
- HootSuite
- SurveyMonkey
- Extensive Content Management Systems experience - including Drupal, WordPress, MySource Matrix, LiveLink, Allaire and bespoke
- Google Analytics
- TV and radio presentation and experience

2:1 BA (Hons.) in English from Cambridge University

Portfolio

Web migration and revamp for Durham Cathedral

Durham Cathedral were about to start remodelling their website. They wanted to make the content of their 150-plus pages more ...

Writing enticing holiday cottages web content

A luxury holiday cottages owner commissioned a marketing agency I often work with to produce a ‘modern cottage’ feel website. ...

Online heritage web content for Hadrian’s Wall ...

Hadrian’s Wall Country consortium wanted the exhibitions and events organised for Hadrian's Cavalry to have a digital presence. ...

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