Portfolio project

Writing enticing holiday cottages web content

Project background

A luxury holiday cottages owner commissioned a marketing agency I often work with to produce a ‘modern cottage’ feel website. Iwas commissioned to write the web content and Search Engine Optimisation aspects.

Following my Chat – Research – Write process, I talked to the owner on the phone. I then joined the commercial photographer on her photoshoot to collect more details. The result is a website that truly reflects these charming havens away from the world.

Sample text – home page

<h1>5 star luxury holiday cottages in North Yorkshire

Enjoy a luxurious countryside retreat in the beautiful Howardian Hills of North Yorkshire. We’re close to the handsome market towns of Helmsley and Malton and the historic city of York. Head off for a day of biking, walking or exploring than relax in peace and quiet. Or take a walk over the fields to the charming local pub.

<h2>Country style, 21st century comfort

Our converted farm buildings boast flagstone floors, exposed brick and stone and wooden beams. Their rustic character is complemented by wood burning stoves, contemporary décor and modern facilities. These include internet access, TVs, DVDs, jacuzzi baths and underfloor heating for year-round appeal.

<h2>For 8 + 4 guests

The Hay Barn [link] sleeps eight, in four bedrooms (ten on request). The Stables [link] has two bedrooms and sleeps four guests. All bedrooms are ensuite. Should you wish to rent both, The Hay Barn seats up to ten guests in its stunning double-height dining room, fit for a banquet.

<h2>Lazy days or a sporty getaway

Revel in our fantastic leisure facilities [link to Our cottages]. Try out the games room, mini-gym, sauna, sunny courtyard garden and dedicated outdoor hot tubs.

Cherrygarth Cottages provides the perfect setting for a family holiday or for a group of friends wishing to explore this captivating region. Find out more about celebrating in style in about our cottages.


Helen Reynolds

Ink Gardener Copywriting | blooming good digital content


The Hiscox Building
Peasholme Green
North Yorkshire

07929 948 743
07929 948 743

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