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Lauren McMenemy

The Content Type Available for work

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I'm an editorially-led writer (that is, I write narratives not sales copy) with more than 20 years' experience as a professional content creator. After working both in-house and in agencies, I set out on my own in 2016. I'm here to tackle your articles, your editing and proofreading, and your business storytelling.

As a writer, my experience takes the form of brand journalism and content marketing for a range of industries: technology, security, pharma, financial services, professional services, global business, music and film, marketing communications and mental health. I am as adept at long-form as I am at short, and take pride in finding creative angles and writing engaging, shareable pieces.

As an editor, I take a conversational approach. I'm not about being a stickler for Proper Grammar; my early career in newspapers taught me to write how people speak, and I bring that to my editing as well. Does it read well? Will changing something make it clunky or improve the flow? It's all about the reader.

As a proofreader, I have an eagle eye for detail. I'm increasingly finding my eyes going to the typos in published material and being amazed they got through. I'm here to help make sure that doesn't happen to you. I'm a registered member of the UK's Chartered Institute of Editors and Proofreaders and committed to its standards.

As a senior content strategist for B2B, I can help get your newsroom in shape through:
>Content reviews and analysis
>Workshops to set content themes and topics
>Setting up governance and processes for optimum efficiency
>Scheduling posts and running content calendars
>Running content meetings and mentoring your staff to do the same
>Getting your internal newsroom running like a well-oiled machine

In short, I'm an editorial specialist who helps make your content sing, helps your in-house writers get up to speed, and gets your own processes and strategy into shape. Nice to meet you.

Contact

Sutton
Surrey
SM1 2NX

07901962891
    Skills
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • SaaS copywriting
  • Tone of voice
  • Training and Consultancy
  • White Papers
    Specialisms
  • B2B
  • Business, finance and law
  • Healthcare and pharmaceuticals
  • Science and Technology
Qualifications & Awards
Diploma in Transformational Coaching, Animas Centre for Coaching (2021)
Chartered Institute of Editing and Proofreading (CIEP): Certificate in Getting to Grips with Grammar (2021)
Chartered Institute of Editing and Proofreading (CIEP): Certificate in Fiction Editing (2021)
Chartered Institute of Editing and Proofreading (CIEP): Certificate in Plain English for Editors (2021)
Directory of Social Change: Duties of a Trustee, Charity governance (2021)
Institute of Data & Marketing (IDM): Award in GDPR (2020)
Chartered Institute of Editing and Proofreading (CIEP): Certificate in Proofreading (2019)
Mini MBA with Mark Ritson (2018)
London School of Journalism: Certificate in Advanced Creative Writing (2010)
University of Adelaide: Bachelor of Arts in Politics and Media (1997-99)

Portfolio

Head of Community Development for Minds@Work

In 2021, I've been acting as Head of Community Development for the mental health charity Minds@Work. As well as launching and ...

PetPlan pet advice articles

I've been writing regular articles about rabbit care for PetPlan, via Think Publishing, since 2020. These are general advice ...

Portfolio

A selection of articles written in recent years for a variety of clients in B2B and tech circles.

Technical SEO blog articles | WordPress.com

Since September 2018, I've been writing short SEO how-to articles for Wordpress.com's Go blog. The aim with these is to compete ...

Voice of Security | profile series for IBM Security

IBM Security wanted to create feature profiles of the company's unsung heroes; it was both a way to increase employer brand ...

The Rise of the G Suite Intranet | long form SEO ...

Tech startup Happeo, developer of an intranet add-on for Google's G Suite for Business, commissioned a 10,000 word report on the ...

TMF Group’s Financial Complexity Index 2018

Global expansion experts TMF Group produce an annual report analysing the complexity of doing business in 80+ countries around ...

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