Lauren McMenemy, aka The Content Type, is a business storyteller, journalist and content strategist with more than 20 years' experience. As a writer, her experience takes the form of brand journalism and content marketing for a range of industries: health, pharma, financial services, professional services, global business, small business, music and film, marketing communications, mental health and politics. In the B2B sphere, Lauren is a senior content strategist, having established and led global content teams and editorial strategies, including setting up content newsrooms for some of the world's biggest brands - including IBM Security, Mastercard, Sage and WordPress.

Lauren is as adept at long-form as she is short, taking pride in finding creative angles and writing engaging, shareable pieces. She's tackled everything from white papers and e-books to infographics, website copy, marketing collateral, case studies, blogs and thought leadership. She's also not byline-hungry, and happy to write that executive summary from your CEO.

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