Lauren McMenemy

Senior Copywriter , The Content Type Available for work

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Lauren McMenemy, aka The Content Type, is a business storyteller, journalist and content strategist with more than 20 years' experience. As a writer, her experience takes the form of brand journalism and content marketing for a range of industries: health, pharma, financial services, professional services, global business, small business, music and film, marketing communications, mental health and politics. In the B2B sphere, Lauren is a senior content strategist, having established and led global content teams and editorial strategies, including setting up content newsrooms for some of the world's biggest brands.

Lauren is as adept at long-form as she is short, taking pride in finding creative angles and writing engaging, shareable pieces. She's tackled everything from white papers and e-books to infographics, website copy, marketing collateral, case studies, blogs and thought leadership. She's also not byline-hungry, and happy to write that executive summary from your CEO.



  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO Copywriting
  • PR and Journalism
  • Tone of Voice
  • Training and Consultancy
  • White Papers
  • B2B
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Public sector


Full portfolio

While a selection of content formats is included in this Pro Copywriters portfolio, a full selection can be found in the links ...

Voice of Security | profile series for IBM Security

IBM Security wanted to create feature profiles of the company's unsung heroes; it was both a way to increase employer brand ...

The Content Standard | Skyword

I've been a regular contributor to Skyword's content hub, The Content Standard, since July 2016, covering marketing strategy and ...

Technical SEO blog articles |

Since September 2018, I've been writing short SEO how-to articles for's Go blog. The aim with these is to compete ...

The Rise of the G Suite Intranet | long form SEO ...

Tech startup Happeo, developer of an intranet add-on for Google's G Suite for Business, commissioned a 10,000 word report on the ...

TMF Group’s Financial Complexity Index 2018

Global expansion experts TMF Group produce an annual report analysing the complexity of doing business in 80+ countries around ...

Ghostwriter | Ocorian, a financial and alternative ...

I regularly ghostwrite articles for subject experts at Ocorian, a wealth and fund management firm. This particular example looks ...

Where are the robot underwriters?

A white paper produced for Excel in Business (EiB), a business analytics tech firm, this involved interviewing a range of ...

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