Lauren McMenemy

Senior Copywriter , The Content Type Available for work

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Lauren McMenemy, aka The Content Type, is a business storyteller, journalist and content strategist with more than 20 years' experience. As a writer, her experience takes the form of brand journalism and content marketing for a range of industries: health, pharma, financial services, professional services, global business, small business, music and film, marketing communications, mental health and politics. In the B2B sphere, Lauren is a senior content strategist, having established and led global content teams and editorial strategies, including setting up content newsrooms for some of the world's biggest brands - including IBM Security, Mastercard, Sage and WordPress.

Lauren is as adept at long-form as she is short, taking pride in finding creative angles and writing engaging, shareable pieces. She's tackled everything from white papers and e-books to infographics, website copy, marketing collateral, case studies, blogs and thought leadership. She's also not byline-hungry, and happy to write that executive summary from your CEO.



  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Tone of voice
  • Training and Consultancy
  • White Papers
  • B2B
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Public sector


Full portfolio

While a selection of content formats is included in this Pro Copywriters portfolio, a full selection can be found in the links ...

Voice of Security | profile series for IBM Security

IBM Security wanted to create feature profiles of the company's unsung heroes; it was both a way to increase employer brand ...

The Content Standard | Skyword

I've been a regular contributor to Skyword's content hub, The Content Standard, since July 2016, covering marketing strategy and ...

Technical SEO blog articles |

Since September 2018, I've been writing short SEO how-to articles for's Go blog. The aim with these is to compete ...

The Rise of the G Suite Intranet | long form SEO ...

Tech startup Happeo, developer of an intranet add-on for Google's G Suite for Business, commissioned a 10,000 word report on the ...

TMF Group’s Financial Complexity Index 2018

Global expansion experts TMF Group produce an annual report analysing the complexity of doing business in 80+ countries around ...

Ghostwriter | Ocorian, a financial and alternative ...

I regularly ghostwrite articles for subject experts at Ocorian, a wealth and fund management firm. This particular example looks ...

Where are the robot underwriters?

A white paper produced for Excel in Business (EiB), a business analytics tech firm, this involved interviewing a range of ...

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