Lauren McMenemy, aka The Content Type, is a business storyteller, journalist and content strategist with more than 20 years' experience. As a writer, her experience takes the form of brand journalism and content marketing for a range of industries: health, pharma, financial services, professional services, global business, small business, music and film, marketing communications, mental health and politics. In the B2B sphere, Lauren is a senior content strategist, having established and led global content teams and editorial strategies, including setting up content newsrooms for some of the world's biggest brands.

Lauren is as adept at long-form as she is short, taking pride in finding creative angles and writing engaging, shareable pieces. She's tackled everything from white papers and e-books to infographics, website copy, marketing collateral, case studies, blogs and thought leadership. She's also not byline-hungry, and happy to write that executive summary from your CEO.

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