Lauren is a storyteller. A journalist by trade, she has worked in agencies, in-house and in the media over her 20-year career. She's established and led a global content team for a professional services industry leader and revolutionised how that company handles content (growing LinkedIn followers from 4k to 30k in 18 months purely organically by sharing great stories). She's worked as an editorial strategist and content creator for some of the world's biggest brands. She's set up processes and guidelines, advised on planning, audited content, built loyal audiences, lead social campaigns, written blogs and flyers and presentations. As a writer, experience takes the form of journalism and content marketing for a range of industries: health, pharma, financial services, professional services, global business, small business, entertainment, marketing communications, mental health and politics.

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