Lauren McMenemy

Senior Copywriter   Available for work

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Lauren is a storyteller. A journalist by trade, she has worked in agencies, in-house and in the media over her 20-year career. She's established and led a global content team for a professional services industry leader and revolutionised how that company handles content (growing LinkedIn followers from 4k to 30k in 18 months purely organically by sharing great stories). She's worked as an editorial strategist and content creator for some of the world's biggest brands. She's set up processes and guidelines, advised on planning, audited content, built loyal audiences, lead social campaigns, written blogs and flyers and presentations. As a writer, experience takes the form of journalism and content marketing for a range of industries: health, pharma, financial services, professional services, global business, small business, entertainment, marketing communications, mental health and politics.



  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • PR and Journalism
  • Tone of Voice
  • Training and Consultancy
  • White Papers
  • B2B
  • Healthcare and pharmaceuticals
  • Lifestyle


TMF Group’s Financial Complexity Index 2018

Global expansion experts TMF Group produce an annual report analysing the complexity of doing business in 80+ countries around ...

Full portfolio

While a selection of content formats is included in this Pro Copywriters portfolio, a full selection can be found in the links ...

Europe is giving securitisation a second chance ...

I regularly ghostwrite articles for subject experts at Ocorian, a wealth and fund management firm. This particular example looks ...

Event coverage: Festival of Marketing 2017

As part of ongoing work with social listening tech platform Linkfluence, I attended the 2017 Festival of Marketing, live-tweeting ...

What is a Chief Storyteller? Five Business Leaders ...

As a regular contributor to Skyword's content hub, The Content Standard, I get to explore some fascinating topics. This ...

Sage advice for women in business

An infographic created for International Women's Day and published by Sage South Africa, this is part of an SEO backlink ...

Where are the robot underwriters?

A white paper produced for Excel in Business (EiB), a business analytics tech firm, this involved interviewing a range of ...

“In the studio” short blog

While supporting digital agency Maido with blog content, I produced this short "in the studio" style piece to highlight new ...

“The challengers” series of blog posts

Supporting agency StoryScience as they transform into a challenger brand specialist, I created "in their own words"-style blog ...

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