Lauren McMenemy
Senior Copywriter , The Content Type Available for work
Lauren McMenemy, aka The Content Type, is a business storyteller, journalist and content strategist with more than 20 years' experience. As a writer, her experience takes the form of brand journalism and content marketing for a range of industries: health, pharma, financial services, professional services, global business, small business, music and film, marketing communications, mental health and politics. In the B2B sphere, Lauren is a senior content strategist, having established and led global content teams and editorial strategies, including setting up content newsrooms for some of the world's biggest brands - including IBM Security, Mastercard, Sage and WordPress.
Lauren is as adept at long-form as she is short, taking pride in finding creative angles and writing engaging, shareable pieces. She's tackled everything from white papers and e-books to infographics, website copy, marketing collateral, case studies, blogs and thought leadership. She's also not byline-hungry, and happy to write that executive summary from your CEO.
Contact details
- Brochures and leaflets
- Content marketing
- Content strategy
- Copy-editing
- Digital and SEO copywriting
- PR and Journalism
- Tone of voice
- Training and Consultancy
- White Papers
Skills
- B2B
- Healthcare and pharmaceuticals
- Lifestyle
- Public sector
Specialisms
Portfolio

Full portfolio
While a selection of content formats is included in this Pro Copywriters portfolio, a full selection can be found in the links ...

Voice of Security | profile series for IBM Security
IBM Security wanted to create feature profiles of the company's unsung heroes; it was both a way to increase employer brand ...

The Content Standard | Skyword
I've been a regular contributor to Skyword's content hub, The Content Standard, since July 2016, covering marketing strategy and ...

Technical SEO blog articles | WordPress.com
Since September 2018, I've been writing short SEO how-to articles for Wordpress.com's Go blog. The aim with these is to compete ...

The Rise of the G Suite Intranet | long form SEO ...
Tech startup Happeo, developer of an intranet add-on for Google's G Suite for Business, commissioned a 10,000 word report on the ...

TMF Group’s Financial Complexity Index 2018
Global expansion experts TMF Group produce an annual report analysing the complexity of doing business in 80+ countries around ...

Ghostwriter | Ocorian, a financial and alternative ...
I regularly ghostwrite articles for subject experts at Ocorian, a wealth and fund management firm. This particular example looks ...

Where are the robot underwriters?
A white paper produced for Excel in Business (EiB), a business analytics tech firm, this involved interviewing a range of ...
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