Lauren McMenemy

Senior Copywriter   Available for work

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Lauren McMenemy, aka The Content Type, can help you shout about your business’s benefits from the proverbial rooftops. With 20 years’ experience in storytelling - from journalism to copywriting, communications to marketing - Lauren can help you find your business voice, audience, style and tone. And in an age where buyers have made their decision before they even speak with you, your content can help you stand out from the crowd. Whether you need help figuring out what to do, or you just need a hand getting your blogs, web pages or newsletters out on a regular basis, The Content Type can help sparkle your prose and lead you towards content marketing excellence - and informed, engaged and loyal audiences.



  • Brochures and Leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • PR and Journalism
  • Tone of Voice
  • Training and Consultancy
  • White Papers
  • B2B
  • Healthcare and pharmaceuticals
  • Lifestyle


TMF Group’s Financial Complexity Index 2018

Global expansion experts TMF Group produce an annual report analysing the complexity of doing business in 80+ countries around ...

Full portfolio

While a selection of content formats is included in this Pro Copywriters portfolio, a full selection can be found in the links ...

Europe is giving securitisation a second chance ...

I regularly ghostwrite articles for subject experts at Ocorian, a wealth and fund management firm. This particular example looks ...

Event coverage: Festival of Marketing 2017

As part of ongoing work with social listening tech platform Linkfluence, I attended the 2017 Festival of Marketing, live-tweeting ...

What is a Chief Storyteller? Five Business Leaders ...

As a regular contributor to Skyword's content hub, The Content Standard, I get to explore some fascinating topics. This ...

Sage advice for women in business

An infographic created for International Women's Day and published by Sage South Africa, this is part of an SEO backlink ...

Where are the robot underwriters?

A white paper produced for Excel in Business (EiB), a business analytics tech firm, this involved interviewing a range of ...

“In the studio” short blog

While supporting digital agency Maido with blog content, I produced this short "in the studio" style piece to highlight new ...

“The challengers” series of blog posts

Supporting agency StoryScience as they transform into a challenger brand specialist, I created "in their own words"-style blog ...

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