Smaller charities can’t afford to be coy about asking for money in appeal letters, argues James Barry.
TAG » direct mail
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When writing charity appeals, be clear you’re asking for money
1 July 2015 by James BarryCategory: Blog, Copywriting techniqueTags: charities, direct mail | Comments Off on When writing charity appeals, be clear you’re asking for money
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Attention! Have you forgotten Caution?
26 May 2012 by Ben LockerMost copywriters are familiar with the Attention, Interest, Desire, Action (AIDA) model of writing. But have you thought about Caution?
Category: Blog, Copywriting techniqueTags: AIDA, AIDCA, direct advertising, direct mail, sales letters |
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