Smaller charities can’t afford to be coy about asking for money in appeal letters, argues James Barry.
TAG » direct mail
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When writing charity appeals, be clear you’re asking for money
1 July 2015 by James BarryCategory: Blog, Copywriting techniqueTags: charities, direct mail | Comments Off on When writing charity appeals, be clear you’re asking for money
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Attention! Have you forgotten Caution?
26 May 2012 by Ben Locker
Most copywriters are familiar with the Attention, Interest, Desire, Action (AIDA) model of writing. But have you thought about Caution?
Category: Blog, Copywriting techniqueTags: AIDA, AIDCA, direct advertising, direct mail, sales letters |
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