TAG » direct mail

  1. When writing charity appeals, be clear you’re asking for money

    1 July 2015 by James Barry

    Smaller charities can’t afford to be coy about asking for money in appeal letters, argues James Barry.

  2. Attention! Have you forgotten Caution?

    26 May 2012 by Ben Locker

    Most copywriters are familiar with the Attention, Interest, Desire, Action (AIDA) model of writing. But have you thought about Caution?