Copywriting technique
01 Oct 2019
7 common business blogging mistakes and simple ways to fix them
Anna Lewin’s easy ways to make your blogging better.
21 Aug 2019
The hidden pitfalls of repurposing content
You can make the most of your content by giving it a new lease of life. But what are the drawbacks to doing this? Collective Content outline the cons.
08 Aug 2019
5 essential skills great copywriters have in common
What abilities and qualities do brilliant copywriters share? Anna Gunning has drawn up a list.
07 Aug 2019
3 prompts to help you nail your blog post intro (with examples)
Andre Spiteri’s tips for making sure you start your blog posts in a way that gets, and keeps, your readers’ attention.
26 Jun 2019
How to write copy that doesn’t want to be written
What can you do when your creative juices have dried up? Steve Bilko has a few ideas.
29 May 2019
How to write content that ranks highly on Google – SEO essentials
Christina Brown shares her recipe for copy and content that is loved by readers and search engines.
28 May 2019
3 powerful copywriting triggers that get a response
Alana Beaumont discusses three techniques that can compel readers to respond to your copy.
28 May 2019
4 ways to write blog posts that get noticed
Claire Hewson shares her strategies for writing blog posts that get noticed.
28 May 2019
Make your copywriting memorable with the number three
Lauren MacNeish explores the power of three – and how it can make your copy more effective.
28 May 2019
Is It Always Bad To Use Jargon In Your Copy?
André Spiteri reckons jargon isn’t always the work of the devil. Here are two examples of how and why jargon can be useful (or essential).
17 Apr 2019
Have you tried the black cab exercise?
Alice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.
23 Jan 2019
7 ways to stop writing the obvious
Lorraine Forrest-Turner’s guide to booting tired words and phrases out of your copy.
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