Copywriting technique
16 Apr 2020
Book review — Made to Stick by Chip and Dan Heath
Find out exactly what it is that makes an idea memorable or interesting in Alice Hollis’ review of Made to Stick.
25 Mar 2020
Why are case studies important and how do you put them together? Anna Metcalfe’s step-by-step guide reveals all.
26 Feb 2020
Anna Metcalfe’s ideas for creating content that draws people in and keeps them reading.
05 Feb 2020
Do you know what your customers want and need? Murakami does
Katherine Wildman explains how using your imagination could help you improve your copywriting business.
08 Jan 2020
Dawn Kofie on why keeping it casual isn’t always the best option.
05 Dec 2019
Social proof: the right and wrong ways to use it
Want to improve your marketing? Anna Metcalfe’s a vote for using the bandwagon effect.
02 Dec 2019
Fi Shailes on how subheadings can help you structure your copy and hold your reader’s attention.
30 Oct 2019
A quick fix that will give your copy more impact
Felicity Wild’s tip for getting your readers’ attention.
10 Oct 2019
Please don’t say “welcome to my website”
Mike Garner on why using empty pleasantries is a terrible way to greet potential clients.
03 Oct 2019
How to make small print and terms and conditions readable
Leigh James’ tips for making the bits of copy that no-one’s interested in clear and easy to understand
02 Oct 2019
Write like you talk. Nuff said
You don’t have to use stuffy, formal language in your content. Matthew Drzymala explains why.
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