23 Apr 2015
If nobody’s reading, what’s the point in writing? Make sure your marketing copy doesn’t get written off as ‘informational landfill’.
13 Apr 2015
Confused by conjunctions? Geraldine Jones sets the record straight on how to use and not abuse them.
06 Mar 2015
Four big mistake to avoid when drafting press releases.
06 Mar 2015
Language should reflect the experiences we’ve yet to have, as well as our day-to-day lives.
19 Apr 2013
How using the NLP concept of modalities can help you write charismatically.
01 Aug 2012
What Danny Boyle’s magnificent opening ceremony can teach copywriters about trusting their audience.
13 Jul 2012
As copywriters, we’re routinely called upon to lie. How many times do you use ‘I’ or ‘We’ in copy, but really you’re speaking as the client? Part of our job is pretending to be somebody we’re not. But that’s okay.
01 Jul 2012
You can use a ‘habit loop’ to encourage people to use a product every day – but the reward has to be the right one.
26 Jun 2012
Keep your writing natural, but remember that a ‘crude-oil worker’ and a ‘crude oil worker’ mean very different things.
14 Jun 2012
Addressing readers as a group, either explicitly or implicitly, can compromise your tone. Write for an individual instead.
10 Jun 2012
Finding ideas for blog posts can be like panning for gold. But if you know how to make ideas collide, you’ll never run short of inspiration.
06 Jun 2012
Some interesting parallels between woodwork and wordwork.
Become a member
Get connected to your peers, learn from your network and add your name to our popular directory.Become a member
Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.Browse events