Copywriting technique
12 Sep 2016
Can we have an i-conversation about words that get your goat?
Louise Powney shares some of the jargon and buzzwords that prevent her from having a positive reading experience.
18 May 2016
Why copywriters must be the customer’s champion
Copywriters have the opportunity to be the customers’ champion, defending them from confusing messaging and empty brand verbiage.
13 May 2016
5 ways to keep bland fluff words out of your copy
Anna Gunning shares some brilliant strategies for dealing with clients who want more empty words and hype in the copy you’ve written…
14 Dec 2015
Kady Potter offers up some useful interpretations of the most common client feedback that copywriters get.
16 Nov 2015
Hideous copywriting buzzwords that really get my goat
Kate Toon has a hit-list of copywriting buzzwords that she wants you to stop using. Now.
09 Nov 2015
The dangers of writing for mass appeal
Phil Williams on how there’s a time and place for keeping things technical.
07 Oct 2015
Why all copywriters should listen to hip hop
Chloe Marshall tells us why hip hop is a discipline worth exploring.
23 Sep 2015
Get rhythm: the importance of melody in writing copy
Darren Thackeray on how to improve the rhythm of the words you write.
24 Aug 2015
Creating shareable content – without reducing the quality
Sue Keogh on how to write shareable copy that will drive the right people to your website.
27 Jul 2015
Your 404 page just lost you a client. Oops!
Alice Still on how to make sure your 404 error page doesn’t let your website down.
01 Jul 2015
When writing charity appeals, be clear you’re asking for money
Smaller charities can’t afford to be coy about asking for money in appeal letters, argues James Barry.
08 Jun 2015
What copywriters can learn from NLP
Neuro-linguistic programming (NLP) uses the power of words to re-program the brain and change behaviour.
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