01 Jul 2012
You can use a ‘habit loop’ to encourage people to use a product every day – but the reward has to be the right one.
26 Jun 2012
Keep your writing natural, but remember that a ‘crude-oil worker’ and a ‘crude oil worker’ mean very different things.
14 Jun 2012
Addressing readers as a group, either explicitly or implicitly, can compromise your tone. Write for an individual instead.
10 Jun 2012
Finding ideas for blog posts can be like panning for gold. But if you know how to make ideas collide, you’ll never run short of inspiration.
06 Jun 2012
Some interesting parallels between woodwork and wordwork.
26 May 2012
Most copywriters are familiar with the Attention, Interest, Desire, Action (AIDA) model of writing. But have you thought about Caution?
21 May 2012
Why imagining other people’s experience is a central part of being a copywriter.
15 May 2012
Whatever your focus in terms of markets, channels or clients, there are certain traits you can’t live without as a copywriter. Here’s my take on what they are
08 May 2012
Thinking of using a question in your copywriting? Check our handy guide to the key types first.
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