TAG » case studies

  1. Why you shouldn’t let your sales team write your case studies

    25 August 2020 by Anna Metcalfe

    Anna Metcalfe outlines what it takes to create a compelling case study.


  2. Why a good story (or two) can grow your business

    25 June 2020 by Anna Metcalfe

    Anna Metcalfe on the benefits of a good business yarn.


  3. How to write a case study

    25 March 2020 by Anna Metcalfe

    Why are case studies important and how do you put them together? Anna Metcalfe’s step-by-step guide reveals all.


  4. Interviewing skills for copywriters

    14 September 2015 by Tom Albrighton

    Interviewing tips that will help you get great source material for your copywriting, by Tom Albrighton.


  5. Real people, real stories: resisting the pressure to fake it

    20 August 2015 by Ben Locker

    Sarah Fitzgerald on the DWP benefits sanctions leaflet debacle and why real stories are so important.


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