TAG » sales letters

  1. Charismatic letters generate profits

    19 April 2013 by Carol Bentley

    How using the NLP concept of modalities can help you write charismatically.

  2. Attention! Have you forgotten Caution?

    26 May 2012 by Ben Locker

    Most copywriters are familiar with the Attention, Interest, Desire, Action (AIDA) model of writing. But have you thought about Caution?