TAG » copywriting technique

  1. 5 writing lessons from Dolly Parton’s chart-toppers: insights on language, messaging and conveying emotion

    31 May 2023 by Sarah Mullaney

    Rhythm, ‘show don’t tell’ and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting

  2. How thinking like a journalist can make you a better copywriter

    12 April 2023 by Hayley Maguire

    Hayley Maguire explains how adopting a reporter’s mindset can help improve your copy

  3. How writing less could make you happier

    17 August 2021 by Editor

    Lucas North on why less is often more when it comes to writing copy

  4. Top 5 tips to make your ‘technical’ writing more engaging

    14 April 2021 by Christine Nairne

    Think writing about specialized topics is impenetrable and dull? It doesn’t have to be says Chris Nairne.

  5. Have you tried the black cab exercise?A bird's eye view of a London black cab

    17 April 2019 by Alice Hollis

    Alice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.

  6. Charismatic letters generate profits

    19 April 2013 by Editor

    How using the NLP concept of modalities can help you write charismatically.