Rhythm, ‘show don’t tell’ and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting

Hayley Maguire explains how adopting a reporter’s mindset can help improve your copy

Lucas North on why less is often more when it comes to writing copy

Think writing about specialized topics is impenetrable and dull? It doesn’t have to be says Chris Nairne.

Alice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.

How using the NLP concept of modalities can help you write charismatically.