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Tagged

copywriting technique

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Articles

Everything, newest first.

5 writing lessons from Dolly Parton’s chart-toppers: insights on language, messaging and conveying emotion

Rhythm, 'show don't tell' and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her…

Sarah Mullaney31 May 20239 min read

How thinking like a journalist can make you a better copywriter

Hayley Maguire explains how adopting a reporter's mindset can help improve your copy

ProCopywriters team12 Apr 20233 min read

How writing less could make you happier

Lucas North on why less is often more when it comes to writing copy

ProCopywriters team17 Aug 20213 min read

Top 5 tips to make your ‘technical’ writing more engaging

Think writing about specialized topics is impenetrable and dull? It doesn't have to be says Chris Nairne.

Christine Nairne14 Apr 20214 min read

Have you tried the black cab exercise?

Alice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.

Alice Hollis17 Apr 20193 min read

Charismatic letters generate profits

How using the NLP concept of modalities can help you write charismatically.

ProCopywriters team19 Apr 20132 min read

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