Matthew James’ suggestion for talking about the benefits of what you’re selling in a way that means something to your clients
TAGselling benefits | ProCopywriters | the Alliance of Commercial Writers
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That feeling when…
5 August 2021 by Matthew James
Category: Blog, Copywriting primer, Copywriting techniqueTags: selling benefits |
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Have you tried the black cab exercise?
17 April 2019 by Alice Hollis
Alice Hollis shares a simple exercise that can help you get to the bottom of the emotions driving your clients and customers.
Category: Blog, Copywriting techniqueTags: copywriting, copywriting technique, selling benefits |
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