TAG » copywriting techniques

  1. 5 writing lessons from Dolly Parton’s chart-toppers: insights on language, messaging and conveying emotion

    31 May 2023 by Sarah Mullaney

    Rhythm, ‘show don’t tell’ and extended metaphors – learn how to apply the core creative writing techniques that Dolly Parton has used in her iconic songwriting

  2. How thinking like a journalist can make you a better copywriter

    12 April 2023 by Hayley Maguire

    Hayley Maguire explains how adopting a reporter’s mindset can help improve your copy

  3. 7 secrets to sticky copy

    5 May 2021 by Dianne Vanstone

    Dianne Vanstone’s ideas for writing copy that your customers will notice, remember and act on