Polly Kay

Highly experienced millennial copywriter and marketing consultant. Read on if you need innovative, finely-targeted copy that works for your chosen audience!

I offer all forms of copywriting services (both direct response and brand-led) as well as general marketing consultancy services, either on an ad-hoc or ongoing basis.

I am happy to discuss projects in more or less any niche, and have experience of creating high-performing copy for a diverse range of industries and audiences.

That said, like most professional copywriters there are a couple of industries and also demographics that I specialise in to a certain extent, due to a combination of both my own interests and extensive experience in copywriting for those niches.

In terms of industries, my main area of specialism is within the healthcare sector, most notably the cosmetic surgery and medical aesthetics field. Secondarily, I also have many years of experience and a large volume of published work for clients in the veterinary and pet/pet care fields; generally pertaining to companion animals like dogs and cats, for both B2C and B2B clients.

I also have quite a diverse portfolio across the fields of logistic/shipping, fashion and beauty, and travel/tourism respectively.

The target demographics that I find most interesting are also those that many businesses run into problems targeting and resonating with; firstly, millennials.
Marketing to millennials and also the smaller, more obtuse grouping known as "xenials" (those born between around 1978 and 1983 and often described as having had an "analogue childhood and digital adulthood") are the demographic groups that I feel that I can claim the best "insider knowledge" of, and experience in targeting.

Some of my most popular copywriting services include:
• Website content, from landing pages to full site copy.
• Blog writing.
• SEO content writing for all applications.
• Article writing.
• Advertorials and promotional/sponsored article creation.
• Composing white papers and eBooks.
• Writing product descriptions and product category descriptions.
• Brochure, leaflet, and poster text.
• Brand naming and slogan creation.
• Press release writing.
• Sales emails and mailshots.

So, whether you have a big idea and need a professional copywriter to make it a reality, if you just need a single sales email or blog post, or if you know that your content is failing to convert but don't know how to fix it, I can help.

The results that can be achieved with good copywriting are tangible, measurable, and pay for themselves many times over. However, poorly written content or content that isn’t the right fit for your brand and its target audience will cost you clients and revenue.

Don’t settle for second best. If you need help with copywriting or content writing and want to work with a responsive professional who delivers targeted, original content within your deadline, every time without fail – get in touch.

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