The Copywriter Code
ProCopywriters is working with a committee of commercial writers to develop the first code of conduct for our profession.
This is our current draft code:
Master the craft
We learn the specific skills required to create effective copy, content and campaigns. We study copywriting techniques and invest in our professional development.
For example, a copywriter might:
- Invest time in writing exercises and reading about copywriting techniques.
- Take part in copywriting courses and workshops.
- Engage with the copywriting community, both online and in-person, to learn from peers.
Act with integrity
We write, speak and behave with integrity and honesty. We enhance the reputation of copywriting as a profession. We are transparent about our use of generative AI.
For example, a copywriter might:
- Explain how and when AI is used on projects
- Act with empathy and understanding towards peers, colleagues and stakeholders
- Define clear project objectives, timescales and deliverables before commencing work
Protect our partners
We take steps to protect our clients’ and employers’ brand assets and reputations. We understand the relevant laws and regulations applicable to our fields of work.
For example, copywriters might:
- Use computer backups and strong passwords to protect against data loss or theft
- Learn about regulations relevant to advertising, marketing, data and communications
- Maintain client confidentiality and use brand assets with care
Download the poster
Sign-up to the code
To sign up for the Copywriter Code, simply sign in to your ProCopywriters account, navigate to the ‘Code’ section of your account dashboard.
Once you’ve accepted the terms of the Code, you can display the badge on your ProCopywriters profile and as part of your marketing materials.
Potential criticisms
It’s unenforceable
Writing impactful copy requires specific training and experience. Before taking on copywriting projects, we learn the craft through training and on-the-job experience.It’s too vague
True! The code needs to be applicable to a wide variety of copywriters in many different industries. The details and specifics probably belong in copywriting contracts and proposals.
It’s open to abuse
True! Unqualified / non-compliant copywriters can also display the badge and claim adherence to the code. We can’t stop them but at least there is now a shared code that we understand to be the baseline of acceptable conduct. At the moment there is nothing at all.
Something not look right?
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How will the code work?
The Copywriter Code will be a voluntary code. It’s designed to support copywriters by giving us another signifier of quality and capability – rather than to penalise copywriters for being different, or by creating a barrier to entry.
- Anyone can sign up to the code
- Anyone can display the badge
- It will be free for everyone to use
Deliberate omissions
A few copywriters have suggested points for inclusion in this code, which we have decided to omit for various reasons…
Insurance requirements – insurance isn’t a legal requirement, nor is it relevant to in-house or agency copywriters.
Client obligations – this is a deliberately one-way code. It applies to copywriters. A ‘client code’ of some kind would be wonderful but it’s a whole other thing.
Intellectual property – most copywriters operate on a ‘work for hire’ basis (i.e. the client is buying your time so they own your output) so I don’t think this is relevant. Any copywriter who sells the rights to their work really needs that in a contract, not an industry code.
NDAs – some copywriters wanted to include the right to mention projects in portfolios – but I think that’s tricky given how some brands protect their rights. Better for copywriters to check with their own clients.
Revisions or amendments – another detail which should be navigated by copywriters and clients.