Draft version 4.0
The Copywriter Code
The Copywriter Code is a voluntary code of conduct for commercial writers to follow.
The Copywriter Code aims to:
- reassure clients, employers and stakeholders that copywriters adhere to a defined standard of conduct
- distinguish professional copywriters in a crowded market
- guide copywriters in a positive direction.
Copywriters displaying the Copywriter Code badge are committed to excellence in every element of their professional life.
Signing the Copywriter Code is a commitment to:
Master the craft
We learn the specific skills required to create effective copy, content and campaigns. We study copywriting techniques and invest in our professional development.
For example, a copywriter should:
- Invest in learning the craft of copywriting
- Continue learning new skills as their career progresses
- Use processes to create concepts and copy
Act with integrity
We write, speak and behave with integrity and honesty. We enhance the reputation of copywriting as a profession. We are transparent about our use of generative AI.
For example, a copywriter should:
- Act with professionalism, empathy and understanding in all commercial relationships
- Offer transparency around the use of AI
- Agree clear project objectives, timescales and deliverables before commencing work
Protect our partners
We take steps to protect our clients’ and employers’ brand assets and reputations. We understand the relevant laws and regulations applicable to our fields of work.
For example, a copywriter should:
- Protect client data and assets
- Understand the legal frameworks that affect advertising, marketing, data and communications
- Maintain client confidentiality
About this project
This initiative is organised by ProCopywriters with the support of a committee of independent copywriters. You are invited to comment below
Join the committee
Anyone can apply to join the Copywriter Code Committee. We value a broad range of perspectives and insights from a wide range of commercial writers.
Comments
What do you think about the latest Copywriter Code draft? Do you have any concerns or suggestions regarding this draft version?
