Kirsten Irving’s advice on how to write advertising copy that women will love.
TAGgender inequality | ProCopywriters | the Alliance of Commercial Writers
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Good copy/bad copy: how to speak to women
8 March 2021 by Kirsten Irving
Category: Blog, Copywriting critiquesTags: criticism, gender, gender bias, gender inequality, gender stereotypes |
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Battle of the sexist briefs
16 February 2021 by Laura Glover
Should gender matter when it comes to assigning copywriting briefs? Laura Glover doesn’t think so.
Category: Blog, Copywriting lifeTags: gender bias, gender inequality |
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True equality will take more than a smart suit and a show of confidence
9 August 2017 by Sarah Russell
Sarah Russell explains why gender inequality in copywriting isn’t just about women not being confident or speaking up.
Category: Blog, Copywriting lifeTags: copywriters, copywriting, freelance, freelancing, gender, gender inequality |
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