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Articles

Everything, newest first.

9 Practical Checks for a New Business or Product Name

Ben Ellis gives you 9 steps to check your shortlist of brand names to determine which one has the best chance of success

Ben Ellis18 Nov 20244 min read

So your client needs a brand name. How tricky can it be?

Jim Boulton runs through what you need to consider when you're coming up with a brand name

Jim Boulton5 Apr 20233 min read

How strong brand names tell stories

Emily Penny explains what makes a great brand name and shares tips on how to choose one

Emily Penny31 Aug 20224 min read

One name isn’t enough – formulas for pet names

Leigh James explains what naming pets and naming brands have in common.

Leigh James20 Jul 20212 min read

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