Drax ‘Climate Positive’ print project

As part of Drax’s sustainability communications strategy, a themed poster was created to visualise their commitment to becoming carbon neutral by 2030. The design blends serene, nature-inspired illustration with purposeful messaging to reinforce Drax’s bold ambition of being Climate Positive, Nature Positive and People Positive. I kept the copy simple, clean and in line with Drax’s vision of a cleaner, greener future.

Scope of work:

Copywriting and concept development

Illustration & print layout

Message hierarchy & typography design