Guidance Hub
Help & Advice
Looking for advice on getting started or continuing your copywriting career? Find guidance, resources, and answers to common questions.
Ethics
Guidance on professional ethics, responsible practice, and navigating ethical dilemmas in copywriting.
AI Transparency
When and how to disclose AI use to clients, and what "substantial use" means.
Read guideConflicts of Interest
Identifying and managing conflicts when working with competing clients or interests.
Read guideConfidentiality
Handling sensitive information, NDAs, and protecting client confidentiality.
Read guideRefusing Work
When and how to turn down projects that conflict with your values or professional standards.
Read guideLegal
Understanding the legal requirements and frameworks that affect copywriting work.
Accessibility Requirements
Legal obligations under the Equality Act and accessibility regulations for digital content.
Read guideData Protection (GDPR)
How data protection law affects copywriting, from handling client data to writing privacy notices.
Read guideAdvertising Standards (ASA/CAP)
Key rules from the ASA and CAP Code that every copywriter should know.
Read guideConsumer Protection
Consumer rights, unfair terms, and how the CMA's guidance affects marketing copy.
Read guideCopyright and Intellectual Property
Who owns the copy you write? Understanding IP, licensing, and protecting your work.
Read guideRegulated Industries
Specific guidance for copywriters working in sectors with additional regulatory requirements.
Environmental Claims
Understand the specific rules that apply to claims regarding environmental benefits.
Read guideFinancial Services
FCA regulations, financial promotions, and what copywriters need to know when writing for banks, insurers and investment firms.
Read guideAlcohol and Tobacco
The strict rules around alcohol advertising, why tobacco promotion is banned, and how to navigate this regulated space.
Read guideChildren and Vulnerable Users
Extra responsibilities when writing for or about children, elderly people, and vulnerable groups.
Read guideFood and Nutrition
Health claims, HFSS restrictions, and writing responsibly about food, diet and nutrition.
Read guideGambling and Gaming
Gambling Commission rules, responsible gambling requirements, and the restrictions on gambling advertising.
Read guideHealthcare and Pharmaceuticals
MHRA regulations, health claims, and writing responsibly about medicines, treatments and wellness products.
Read guideBusiness Practice
Practical guidance on running your copywriting business professionally and sustainably.
Contracts and Terms
Why written agreements matter, what to include in your terms, and how to protect yourself and your clients.
Read guidePricing and Quoting
How to price your work fairly, present quotes professionally, and avoid undercharging.
Read guideProfessional Insurance
Understanding professional indemnity insurance, public liability, and protecting your business.
Read guideProject Management
Organising your work, managing multiple projects, and delivering consistently on time.
Read guideCareers
Guidance on building and developing your copywriting career, from getting started to senior practice.
Building Your Portfolio
How to create a portfolio that demonstrates your skills and wins you work.
Read guideContinuing Professional Development
How to keep learning, stay current, and develop your skills throughout your career.
Read guideFinding Work
Where to find copywriting work and how to market yourself effectively.
Read guideGetting Started in Copywriting
How to launch a copywriting career, build foundational skills, and find your first clients.
Read guideSpecialising
The case for niching down, how to choose a specialism, and building expertise in your chosen area.
Read guideClient Relations
Guidance on building strong client relationships, handling difficulties, and managing the professional dynamic.
Client Management
Building strong client relationships, setting expectations, and handling difficult situations professionally.
Read guideDifficult Conversations
Scripts and approaches for handling scope creep, late payment, unreasonable requests and other tricky situations.
Read guideEnding Client Relationships
When and how to part ways with a client professionally and protect your reputation.
Read guideCopywriting Process
Practical guidance on the craft of copywriting — from research through to delivery.
Customer Interviews
How to interview clients and their customers to uncover strategic insights.
Read guideHandover and Sign-off
How to present work professionally and manage the approval process.
Read guideQuality Assurance
Checklists and processes for ensuring your work is accurate, consistent and error-free.
Read guideBriefing and Scoping
How to develop a complete brief, ask the right questions, and define project scope clearly.
Read guideWriting and Editing
Practical approaches to drafting, self-editing, and polishing your work before delivery.
Read guideResearch and Discovery
How to gather the information you need to write effectively, from client interviews to competitor analysis.
Read guideManaging Feedback and Revisions
How to give and receive feedback constructively, and manage the revision process professionally.
Read guide