Specialism
Content Marketing
Create valuable content that attracts, engages, and retains audiences to drive profitable customer action.
Content marketing uses valuable, relevant content to attract and engage a defined audience. Rather than directly pitching products, content marketers provide genuinely useful material that helps potential customers, building trust and authority that leads to business results.
This specialism framework covers 14 competencies across 5 categories. Each competency has three progression levels: Developing, Practising, and Expert.
This specialism builds on the foundation
Content Marketing professionals are expected to demonstrate the core Copywriting competencies, plus the specialist skills below.
View Copywriting competencies