Anyone can call themselves a copywriter. That’s a problem.
There’s no barrier to entry in copywriting. No licence, no registration, no minimum qualification. And with the arrival of AI tools, it’s only getting harder to find skilled and capable copywriters.
The Copywriter Code exists to fix that. Not by gatekeeping, but by giving qualified copywriters a credible way to stand out — and giving clients a simple way to identify genuine professionals.
What does it take to be a Pro+ member?
Reach for a higher standard
By subscribing to The Copywriter Code, you’re making a public commitment to these standards:
Be honest about your experience. Be transparent about AI use. Protect client confidentiality. Refuse work that’s illegal or deliberately harmful. Act in your clients’ best interests.
Maintain your competence through 20 hours of annual CPD. Manage projects professionally. Base content decisions on evidence. Apply substantive human review to AI-assisted work. Ensure your work is accessible and legally compliant.
Know your strengths and your limits. Use the Competency Framework to honestly assess your own capabilities.
Accept that complaints can be raised about your professional conduct, and that the Standards Committee may review them.
How can these standards help you?
Whether you’re developing your skills, advancing your career, or commissioning work, the Code provides clear benchmarks for excellence.
Develop your skills
Use the Competency Framework to identify gaps, plan your development, and track your professional growth.
Build client trust
Demonstrate your commitment to professional standards and give clients confidence in your work.
Hire with confidence
Use competency profiles and best practice standards to evaluate and brief copywriters effectively.
Explore the Code
Ready to reach a higher standard?
Join or upgrade with Pro+ membership now.
Join as Pro+ →