AI

21 Nov 2025

Will the AI Bubble Burst? (And What Does This Mean for Creatives?)

Emily Haddington on the apparent AI bubble – and what this might mean for us

20 Nov 2025

How to make ChatGPT sound like a human (hint: hire one)

Emily Haddington on the limitations of AI-generated copy

23 Oct 2025

5 surprising truths about AI, according to a room full of copywriters

Big themes and questions from our first Special Interest Group dedicated to AI Copywriting

Invisible person holding umbrella and looking out to sea
20 Oct 2025

What’s The Difference Between GEO And SEO? A Simple Guide.

GEO is what others are saying about you. In other words, what’s being generated on the Internet. As a copywriter, I think of GEO as the story being told about me.

06 Oct 2025

The value of expertise and experience in a world of AI

Catherine Every on the value of hard-won experience in the AI-age

28 Aug 2025

7 powerful AI copywriting tools

Richard King breaks down the pros and cons of popular AI tools and shows why human expertise is crucial

Managing client expectations has become more challenging in the AI era. Discover strategies for sustainable content design in a rapidly evolving industry.
15 May 2025

Managing client expectations in an era of automated creativity

Adrie van der Luijt on how you can talk to clients about AI

Become a member

Join ProCopywriters

Connect with peers, develop your skills and extend your reach on our blog.

Become a member
Learn online

Online workshops

Every month we get an expert, an author or a professional trainer to deliver a one-hour presentation on copywriting, marketing or digital media.

Browse events