Directory Charlotte Cleverly Portfolio
Portfolio project

Wild Rose Skincare Launch for Neal’s Yard Remedies

Wild Rose Skincare Launch for Neal’s Yard Remedies

Extract

Wild Rose Skincare Product Launch

Neal’s Yard Remedies’ Wild Rose Skincare collection was a developed to support an existing pillar product – Wild Rose Beauty Balm. The four new products I worked on were Wild Rose Glow Day Cream, Wild Rose Glow Facial Oil, Wild Rose Eye Brightener and Wild Rose AHA Toner.

Leading on this project copy-wise from formulation stage, I was delighted to deliver this whole project from end to end. Starting with naming and pack copy, through to all channel product copy and marketing campaign copy – it was a real test of my skills and a complete joy to work on.