Dianne Vanstone

Blue Book Creative Available for work

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I'm a safe pair of hands when it comes to copy, a seasoned copywriter with over 22 years' experience working in busy design studios. I have a full and varied portfolio having worked with brands both large and small, from GlaxoSmithKline to Saga Holidays. I'm good at creating the right tone of voice for colourful brands who have personality, and I'm best when I have a creative challenge to work on such as 360º campaigns which incorporate advertising, video, print and digital.

I'm used to pitching ideas and working in close partnership with other creatives, and I'm usually the most enthusiastic person in the room.

If you need an easy to work with creative thinker to bring your brand to life, get in touch. Visit to see my work. Yes, my website needs updating but I'm a busy girl!

I'm also a member of ProCopywriters:

And, you can see some reviews of my work on Yell:

• Brand copywriting
• Tone of voice
• Creative campaigns
• Interpreting, exceeding and challenging briefs
• Pitching ideas
• Collaborating with designers to create innovative ways to communicate with clients
• Excellent proofreading and editing skills
• Working under pressure and always meeting tight deadlines
• Content writing for digital
• Team leader and management skills



  • Advertisements
  • Brochures and leaflets
  • Content marketing
  • Content strategy
  • Copy-editing
  • Digital and SEO copywriting
  • PR and Journalism
  • Product descriptions
  • Tone of voice
  • B2B
  • B2C
  • Beauty
  • Brand Naming
  • Consumer goods
  • Education
  • Family and childcare
  • Fashion
  • Healthcare and pharmaceuticals
  • Lifestyle
  • Public sector
  • Science and Technology
  • Sport, travel and leisure
Qualifications & Awards
BA Hons


Radio Advert for the BHF

I was tasked with writing a disrupter radio advert for the British Heart Foundation that would be played throughout the day on ...

Interview articles for the Telegraph on Sunday

I wrote Saga's Holiday Hunter articles for the travel section of the Telegraph on Sunday.

Advertorial for Private Jet Charter

My brief was to write anything I liked for this advertorial, so I made it current and used one of the company's USPs.

Magazine copy for Saga Holidays

I created Inspire Magazine for Saga Holidays as way to inspire their new and existing customers.

Flagship brochure copy for Envirolec

Envirolec wanted to get across their company's vision for creating sustainable smart homes, but in their flagship brochure they ...

Brochure copy for Monaflex

Everything may new online, but print marketing is still an essential part of your toolkit.

Cornerstone Content

If you need evergreen, cornerstone content on your website that search engines love, I can write them for you.

Blog writing for Easy Peasy Greeny

When you run a business, you won't have time to write your own blogs but you can get me to do it for you. I ghost-write blogs in ...

Re-branding copy for Ashcrest Joinery

When the owner of this joinery firm came to me to help him with rebranding, I was able to put him in contact with a designer I ...

Clear concise brochure copy for Private Jet Charter

With competition high in the private jet charter world, my client wanted copy that would pack a punch and leave the reader in no ...

Tone of voice for a men’s clothing brand La Vida ...

Getting the right tone of voice is essential, and that's why La Vida Loca hired me. They wanted their new brand to have ...

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