Regular content commissioning, writing, editing for Contemporary Glass Society

About this project

The Contemporary Glass Society (CGS) was refreshing its website and wanted a professional editor for its regular print magazine. As a result of discussion with me about the needs of the organisation, the board was persuaded that launching a digital publication, embedded in the new website, would provide many benefits. These included greater visibility to organic traffic, higher ranking with search engines, closer links to the membership through the introduction of a new, monthly newsletter linking directly to the latest features and news content on the website, plus more timely updating of information that would be missed by a traditional print schedule. We agreed that I would research, commission, write and publish two feature articles and at least four news items per month to keep the website fresh and relevant to members and the wider public. The project has been such a success that the contract has been renewed for at least a further two years. Newsletter engagement is 20% higher than similar newsletters and Google Analytics show great statistics for time on page.

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